Content marketing will gain from client education
SYDNEY: Content marketing and native advertising are becoming more popular as “top of the funnel” strategy, but more education is needed to boost the medium,
November 2017
The latest trends and news for digital marketers.
Native Ad thinking is reaching beyond digital
It’s been six years since the conference keynote at which technology investor Fred Wilson is credited with having coined the term “native advertising.” It is
How programmatic video marketing makes consumers laugh, cry, and then buy
Video formats have never been more sophisticated, providing new opportunities for consumer attraction, engagement, and optimization As programmatic spending continues to rise through 2017, video
Call to B2B marketers: Job titles matter more than you think
While ABM can help you target the key decision makers in your accounts, job titles aren’t always what they seem. Columnist Sonjoy Ganguly explains how
The rise of native programmatic advertising
This year, native advertising is beginning to grow at a rapid rate against programmatic by 36%. Although non-social native advertising slides in at the biggest
5 trends shaping the future of content marketing
Technology is making it possible to precisely target you most promising audience and know what content they will enjoy. From creation to distribution, new technology
The ROI of recommendation engines for marketing
Recommendation engines are a powerful tool for Amazon, Netflix and more. Columnist Daniel Faggella takes a look at the benefits of recommendation engines and explains
