6 must-do’s when creating an influencer marketing campaign
Influencer marketing is rapidly growing in popularity and demand — there isn’t a more powerful marketing channel for driving brand awareness. Brands are quickly understanding
April 2017
The latest trends and news for digital marketers.
4 ways to measure and realize the value in your content
How do you know if you’re getting the most out of your investment in content? Columnist David Booth outlines four tactics to help you define
Monetisation flexibility with ads that fit
Let’s face it: if you’re a mobile publisher, there is a good chance that you rely on ads to monetise your apps. Sure, in-app purchases,
5 steps for acing your media outreach
I often coach small business owners on the importance of approaching media the right way. But approaching the media the right way is only one part
Source Sampling Upgraded
Source sampling helps to get advertised on more websites or apps. You can select how many impressions to receive per source. For example you can
4 tips to maximize content marketing performance
Many SEOs are turning to content marketing to replace or supplement their link-building efforts, but consumers think most of this content is clutter. How do
10 telling examples of the power of B2B influencer marketing
Businesses of all sizes across the world are leveraging the help of influencers for their B2B marketing. B2B influencer marketing is a cheap and efficient
The evolving role of social media in ecommerce
As social media and ecommerce become increasingly enmeshed in our lives, the opportunities for them to interact with and bolster each other are innumerable, considering that the
Google Adwords отклонил 1,7 млрд объявлений в 2016 году
Google опубликовал отчет по заблокированной рекламе за 2016 год, в котором указано, что за прошлый год было отклонено 1,7 млрд объявлений, которые нарушали «правила размещения
