To drive massive online traffic, start with what your audience loves
With content overload at an all time high, competing with heavy-hitting media sites seems impossible. They’ve staked their claim, and all the rest of us can
March 2017
The latest trends and news for digital marketers.
4 steps to ROI-positive marketing attribution in 90 days
So, you’ve just implemented a new marketing attribution solution. Now what? Columnist Alison Lohse explains how you should be spending those first three months to
3 easy ways to drive traffic to your online store
As consumers, we are overwhelmed with choice when it comes to satisfying our shopping needs. Giant retailers like Amazon and eBay carry almost everything we
How google adsense users can buy native ad traffic without getting banned
There is no doubt that Google AdSense is one of the most efficient monetization solutions for content publishers. Few other services can generate consistent revenue
Should PPC agencies be scared of automation?
Paid search professionals might be nervous about losing their jobs to automation, but columnist Anna Shirley makes the case that PPC automation may actually benefit
Fixing the ROI problem with influencer marketing
Influencer marketing has been a buzzword in public relations, sales and marketing for some time now. Its durability is a testament to its potential power
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Top three programmatic trends in 2017
Programmatic is a game-changing technology in the advertising industry. According to ZenithOptimedia Programmatic Marketing Forecasts, it will grow by an astounding 31% in 2017 –
Top 8 native advertising platforms for advertisers and publishers
Native advertising: The refreshing and unobtrusive form of advertising that syncs beautifully with web content and is receiving the attention of many publishers. The traditional
