Keyword Targeting added (V2)
We’ve added the ability to target by keywords. This feature is only available for the Pop traffic channel. It essentially enables you to show the
June 2016
The latest trends and news for digital marketers.
Minimum CPC requirement is reduced (V2)
We reduced minimum CPC requirement for the Pop traffic to $0.001 and minimum CPC for the Audience traffic type to $0.0005. Please note that while we allow to set such CPC bids
PPCmate V2 (beta) has been released!
We are pleased to announce the second version of PPCmate’s advertising platform. Â You can already sign up and start a new campaign. General Updates: New
3 steps to tracking the success of your direct mail campaign
Tracking your mail after it’s gone out is vital to the success of your direct mail business. In order to effectively track your mailings, you’ll
A handy guide to content marketing for mobile
A responsive website is not a mobile strategy. There has been a lot of reÂcent articles on mobile and more and more of us are
6 ways to align your mission with your content-marketing strategy
You may have a strong, well-developed company mission, and a vision that summarizes your organization’s long-term plans and values. You may also have a brilliant
Print lessons that applies to content marketing
Before the internet exploded and became our source for all things content, people turned to print magazines when they wanted to be entertained and kept
When you should hire a creative agency, and how to maximize your investment
I call myself (and my company) the Winston Wolf of digital. Why? Companies come to me when they have problems. Just like John Travolta and Samuel L.
5 content marketing goals for massive ROI
Success with content marketing goes well beyond research, writing, and publishing. Measuring the impact of your content marketing is the only way to know that
