Effective ways to tell your brand’s story
A good brand story sticks with its audience or consumers – when you hear “Just Do It” Nike © automatically comes to mind, doesn’t it?
May 2016
The latest trends and news for digital marketers.
Refine your content marketing tactics to benefit from enhanced search engine display
Columnist Thomas Stern discusses how content marketing performance can fall short if SERP features aren’t considered. Content marketing has become commonplace for marketers today. For
Understanding your SEO data
We live in a glorious age of data, and if you’re like most marketers, you relish in it. Yes, the massive influx of data can
3 tips for success from today’s marketing rock stars
With marketing evolving at a rapid pace, what does it take to shine? Columnist Mary Wallace gathers some insight from three industry veterans. Approximately 76
10 tips for building a local brand that will boost your local search ranking
Branding is often viewed as the domain of large national businesses. Yet small businesses will benefit from branding strategically on a local level. Columnist Wesley
7 social media marketing secrets no marketer wants to admit
Talk to professional online marketers, and they’ll likely tell you about the raw power of social media marketing. Talk to business owners from an older
The 5 best digital marketing courses for the modern-day marketer
Give your marketing career the digital boost it requires with these popular training courses. Modern-day digital marketers are expected to be competent in a host
Why aren’t more people responding to your emails?
Every day I get dozens of emails from public relations firms pitching me stories. And, I am grateful. Yes, grateful. I am always looking for
How to understand the value of content and measure digital emotion
Columnist Erika Trautman explains why marketers need to go beyond surface metrics and instead focus on delivering personalized content. For a lot of marketers, managing
