Case studies › Gaming

An esports team grows results month after month in the UK

An esports team promoted fan growth with push and display ads on PPCmate, reaching 2–3M impressions over 10 months, at 0.65–0.70% click-through rate.

PushDisplayAwarenessEuropeBrand

2–3Mimpressions

15–20Kclicks

0.65–0.70%click-through rate

1K+tracked conversions

At a glance

IndustryGaming

GoalAwareness

Ad formatsPush, Display

RegionEurope

AdvertiserBrand

The challenge

An esports team wanted more people to see fan growth, in United Kingdom, Ireland, France, without a big media budget or a marketing team running it every day.

The result

An esports team grew monthly reach 2.8× over 10 months while the click-through rate kept improving as PPCmate optimisation learned what worked.

2.8×monthly impressions, Feb → Nov

+86%click-through rate, Feb → Nov

1K+tracked conversions

What they did

Ran 51 campaigns on Push and Display, split by offer and country.
Used Smart pricing: PPCmate set the price per impression automatically to win the right traffic.
Capped frequency on all campaigns so the same person didn't see the ad too often.
Blocked weak placements with a block list on 34 of 51 campaigns.
Kept spend on proven placements with an allow list on 14 of 51 campaigns.
Used day-parting on 38 of 51 campaigns to run only in the best hours.
Adjusted bids per traffic source with Source Bids on 30 of 51 campaigns.

Growth over time

Impressions per month

ImpressionsClick-through rate per month (best month in green)

Where the audience came from

Impressions by country

United Kingdom58%

Ireland23%

France13%

Egypt3%

Peru2%

Qatar1%

Devices

Impressions by device

Mobile · 63%

Desktop · 34%

Tablet · 3%

Best time of day

Hour by hour (UTC)

Darker = higher click-through rate. Strongest hours (UTC): 0:00, 4:00, 9:00, 10:00.

Ad formats

How the impressions split

~70%of impressions from push · CTR 0.60%

~30%of impressions from display · CTR 0.31%

Vs. the platform

Click-through rate: above typical

This case 0.68%

LowTypical push 0.16–0.34%High

Typical = middle half of 121 push campaigns on PPCmate since February 2026.

Inside PPCmate X

Top campaigns after optimisation

Campaign	Pricing	Daily budget	Freq. cap	Top country	Device	Impressions	Clicks	CTR	Conversions	Ran
Campaign 1Display	Fixed CPC	$100/day	1/day	United Kingdom	Desktop	250–300K	1K+	0.40%	71	Mar–Nov
Campaign 2Push	Smart CPC	$100/day	3/day	Ireland	Mobile	200–250K	1K+	0.76%	100+	Apr–Nov
Campaign 3Push	Smart CPC	$50/day	3/day	France	Mobile	130–140K	800+	0.66%	57	May–Nov
Campaign 4Display	Smart CPC	$20/day	2/day	United Kingdom	Mobile	110–120K	300+	0.35%	25	Jun–Nov
Campaign 5Push	Smart CPC	$100/day	3/day	Ireland	Desktop	90–100K	900+	0.95%	71	Jul–Nov

Example campaign set-up after optimisation. Names and figures are illustrative.

Timeline

10 months on PPCmate, month by month

Feb~138KCTR 0.46%First month

Mar~151KCTR 0.49%

Apr~183KCTR 0.54%

May~203KCTR 0.67%

Jun~266KCTR 0.61%

Jul~280KCTR 0.72%

Aug~323KCTR 0.62%

Sep~350KCTR 0.78%

Oct~364KCTR 0.70%

Nov~390KCTR 0.85%Peak

Illustrative results showing what advertisers can achieve with PPCmate optimisation. Names and figures are examples. Your results depend on your offer, targeting and budget.