Case studies › Media & Publishing

A lifestyle publisher mixes push, native and display for new readers

A lifestyle publisher promoted lifestyle articles with push and display ads on PPCmate, reaching 160–170K impressions over 2 months, at 0.65–0.70% click-through rate.

PushDisplayNativeTrafficGlobalBrand

160–170Kimpressions

1K+clicks

0.65–0.70%click-through rate

55tracked conversions

At a glance

IndustryMedia & Publishing

GoalTraffic

Ad formatsPush, Display, Native

RegionGlobal

AdvertiserBrand

The challenge

A lifestyle publisher wanted more people to see lifestyle articles, in United States, United Kingdom, Australia, without a big media budget or a marketing team running it every day.

What they did

Ran 40 campaigns on Push, Display and Native, split by offer and country.
Used a fixed price, so every impression cost the same and the budget was fully predictable.
Capped frequency on 29 of 40 campaigns so the same person didn't see the ad too often.

Growth over time

Impressions per month

ImpressionsClick-through rate per month (best month in green)

Where the audience came from

Impressions by country

United States98%

United Kingdom2%

Devices

Impressions by device

Mobile · 49%

Desktop · 50%

Tablet · 1%

Best time of day

Hour by hour (UTC)

Darker = higher click-through rate. Strongest hours (UTC): 2:00, 3:00, 4:00, 17:00.

Ad formats

How the impressions split

~56%of impressions from push · CTR 0.59%

~37%of impressions from display · CTR 0.31%

~7%of impressions from native · CTR 0.46%

Vs. the platform

Click-through rate: above typical

This case 0.70%

LowTypical push 0.16–0.34%High

Typical = middle half of 121 push campaigns on PPCmate since February 2026.

Inside PPCmate X

Top campaigns after optimisation

Campaign	Pricing	Daily budget	Freq. cap	Top country	Device	Impressions	Clicks	CTR	Conversions	Ran
Campaign 1Push	Max bid CPC	$10/day	2/day	United States	Desktop	70–80K	600+	0.79%	38	Jun
Campaign 2Push	Fixed CPC	$6/day	3/day	United States	Desktop	40–50K	400+	0.96%	35	Mar
Campaign 3Push	Fixed CPC	$6/day	2/day	United States	Desktop	20–25K	100+	0.82%	14	Mar
Campaign 4Native	Max bid CPM	$4/day	2/day	United States	Mobile	10–15K	46	0.42%	2	Mar
Campaign 5Push	Fixed CPC	$4/day	3/day	United Kingdom	Desktop	9K+	70	0.72%	5	Mar

Example campaign set-up after optimisation. Names and figures are illustrative.

Timeline

2 months on PPCmate, month by month

Mar~75KCTR 0.45%First month

Jun~93KCTR 0.90%Peak

Illustrative results showing what advertisers can achieve with PPCmate optimisation. Names and figures are examples. Your results depend on your offer, targeting and budget.