Case studies › Media & Publishing

A recipe website reaches 400K+ people in the US with display and push ads

A recipe website promoted recipes with display and push ads on PPCmate, reaching 400–450K impressions over 9 months, at 0.35–0.40% click-through rate.

DisplayPushTrafficNorth AmericaBrand

400–450Kimpressions

1K+clicks

0.35–0.40%click-through rate

90tracked conversions

At a glance

IndustryMedia & Publishing

GoalTraffic

Ad formatsDisplay, Push

RegionNorth America

AdvertiserBrand

The challenge

A recipe website wanted more people to see recipes, in United States, Canada, Puerto Rico, without a big media budget or a marketing team running it every day.

What they did

Ran 47 campaigns on Display and Push, split by offer and country.
Used Smart pricing: PPCmate set the price per impression automatically to win the right traffic.
Capped frequency on all campaigns so the same person didn't see the ad too often.
Blocked weak placements with a block list on 28 of 47 campaigns.
Kept spend on proven placements with an allow list on 23 of 47 campaigns.
Used day-parting on 35 of 47 campaigns to run only in the best hours.
Adjusted bids per traffic source with Source Bids on 18 of 47 campaigns.

Growth over time

Impressions per month

ImpressionsClick-through rate per month (best month in green)

Where the audience came from

Impressions by country

United States58%

Canada23%

Puerto Rico13%

Poland3%

Egypt2%

Italy1%

Devices

Impressions by device

Mobile · 62%

Desktop · 35%

Tablet · 3%

Best time of day

Hour by hour (UTC)

Darker = higher click-through rate. Strongest hours (UTC): 1:00, 3:00, 17:00, 22:00.

Ad formats

How the impressions split

~70%of impressions from display · CTR 0.35%

~30%of impressions from push · CTR 0.72%

Vs. the platform

Click-through rate: above typical

This case 0.36%

LowTypical display 0.02–0.11%High

Typical = middle half of 46 display campaigns on PPCmate since February 2026.

Inside PPCmate X

Top campaigns after optimisation

Campaign	Pricing	Daily budget	Freq. cap	Top country	Device	Impressions	Clicks	CTR	Conversions	Ran
Campaign 1Push	Smart CPM	$50/day	3/day	United States	Desktop	30–40K	200+	0.70%	20	Mar–Nov
Campaign 2Display	Fixed CPM	$100/day	2/day	Canada	Mobile	25–30K	82	0.31%	4	Apr–Nov
Campaign 3Display	Smart CPM	$25/day	3/day	Puerto Rico	Mobile	25–30K	82	0.32%	5	May–Nov
Campaign 4Push	Smart CPM	$50/day	3/day	United States	Mobile	15–20K	100+	0.68%	8	Jun–Nov
Campaign 5Display	Smart CPM	$50/day	1/day	Canada	Desktop	15–20K	69	0.39%	5	Jul–Nov

Example campaign set-up after optimisation. Names and figures are illustrative.

Timeline

9 months on PPCmate, month by month

Mar~27KCTR 0.24%First month

Apr~31KCTR 0.29%

May~38KCTR 0.33%

Jun~42KCTR 0.30%

Jul~43KCTR 0.37%

Aug~48KCTR 0.38%

Sep~60KCTR 0.33%

Oct~65KCTR 0.45%

Nov~68KCTR 0.39%Peak

Illustrative results showing what advertisers can achieve with PPCmate optimisation. Names and figures are examples. Your results depend on your offer, targeting and budget.