Case studies › Media & Publishing

A content publisher turns 5M+ impressions into 5,000+ tracked conversions

A content publisher promoted newsletter and content sign-ups with push and display ads on PPCmate, reaching 5–6M impressions over 8 months, at 0.60–0.65% click-through rate.

PushDisplayLeadsGlobalBrand

5–6Mimpressions

30–40Kclicks

0.60–0.65%click-through rate

5K+tracked conversions

At a glance

IndustryMedia & Publishing

GoalLeads

Ad formatsPush, Display

RegionGlobal

AdvertiserBrand

The challenge

A content publisher wanted more people to see newsletter and content sign-ups, in India, United States, Philippines, without a big media budget or a marketing team running it every day.

What they did

Ran 69 campaigns on Push and Display, split by offer and country.
Set a maximum bid and let the auction find traffic at or below it.
Capped frequency on 50 of 69 campaigns so the same person didn't see the ad too often.
Used day-parting on 33 of 69 campaigns to run only in the best hours.

Growth over time

Impressions per month

ImpressionsClick-through rate per month (best month in green)

Where the audience came from

Impressions by country

India17%

United States5%

Philippines5%

Indonesia5%

Bangladesh4%

Nigeria3%

UAE3%

Pakistan3%

Devices

Impressions by device

Mobile · 50%

Desktop · 49%

Tablet · 1%

Best time of day

Hour by hour (UTC)

Darker = higher click-through rate. Strongest hours (UTC): 1:00, 2:00, 5:00, 17:00.

Ad formats

How the impressions split

~88%of impressions from push · CTR 0.64%

~8%of impressions from display · CTR 0.41%

~2%of impressions from pop-under · paid per view

Vs. the platform

Click-through rate: above typical

This case 0.63%

LowTypical push 0.16–0.34%High

Typical = middle half of 121 push campaigns on PPCmate since February 2026.

Inside PPCmate X

Top campaigns after optimisation

Campaign	Pricing	Daily budget	Freq. cap	Top country	Device	Impressions	Clicks	CTR	Conversions	Ran
Campaign 1Push	Max bid CPC	$8/day	24/day	Philippines	Desktop	800–850K	5K+	0.68%	300+	Apr–Jun
Campaign 2Push	Fixed CPC	$10/day	48/day	India	Desktop	700–750K	4K+	0.67%	200+	Apr
Campaign 3Push	Max bid CPC	$10/day	24/day	Indonesia	Desktop	650–700K	4K+	0.71%	300+	Mar–Apr
Campaign 4Push	Max bid CPC	$7/day	5/day	India	Desktop	600–650K	5K+	0.86%	400+	Mar
Campaign 5Push	Max bid CPC	$8/day	—	India	Desktop	300–350K	2K+	0.78%	200+	Mar

Example campaign set-up after optimisation. Names and figures are illustrative.

Timeline

8 months on PPCmate, month by month

Feb~381KCTR 0.45%First month

Mar~417KCTR 0.51%

Apr~505KCTR 0.57%

May~626KCTR 0.61%

Jun~728KCTR 0.58%

Jul~711KCTR 0.67%

Aug~854KCTR 0.70%

Sep~903KCTR 0.77%Peak

Illustrative results showing what advertisers can achieve with PPCmate optimisation. Names and figures are examples. Your results depend on your offer, targeting and budget.