Case studies › Education

A language school reaches 2M+ people in Nigeria with push and display ads

A language school promoted course bookings with push and display ads on PPCmate, reaching 2–3M impressions over 5 months, at 0.90–0.95% click-through rate.

PushDisplayLeadsMiddle East & AfricaBrand

2–3Mimpressions

25–30Kclicks

0.90–0.95%click-through rate

1K+tracked conversions

At a glance

IndustryEducation

GoalLeads

Ad formatsPush, Display

RegionMiddle East & Africa

AdvertiserBrand

The challenge

A language school wanted more people to see course bookings, in Nigeria, Egypt, Algeria, without a big media budget or a marketing team running it every day.

What they did

Ran 48 campaigns on Push and Display, split by offer and country.
Used Smart pricing: PPCmate set the price per impression automatically to win the right traffic.
Capped frequency on all campaigns so the same person didn't see the ad too often.
Blocked weak placements with a block list on 26 of 48 campaigns.
Kept spend on proven placements with an allow list on 14 of 48 campaigns.
Used day-parting on 24 of 48 campaigns to run only in the best hours.
Adjusted bids per traffic source with Source Bids on 24 of 48 campaigns.

Growth over time

Impressions per month

ImpressionsClick-through rate per month (best month in green)

Where the audience came from

Impressions by country

Nigeria58%

Egypt23%

Algeria13%

Qatar3%

Italy2%

Egypt1%

Devices

Impressions by device

Mobile · 81%

Desktop · 17%

Tablet · 2%

Best time of day

Hour by hour (UTC)

Darker = higher click-through rate. Strongest hours (UTC): 3:00, 8:00, 10:00, 16:00.

Ad formats

How the impressions split

~70%of impressions from push · CTR 0.95%

~30%of impressions from display · CTR 0.37%

Vs. the platform

Click-through rate: above typical

This case 0.93%

LowTypical push 0.16–0.34%High

Typical = middle half of 121 push campaigns on PPCmate since February 2026.

Inside PPCmate X

Top campaigns after optimisation

Campaign	Pricing	Daily budget	Freq. cap	Top country	Device	Impressions	Clicks	CTR	Conversions	Ran
Campaign 1Display	Fixed CPC	$10/day	3/day	Nigeria	Desktop	900–950K	3K+	0.36%	200+	Jul–Nov
Campaign 2Push	Smart CPC	$20/day	3/day	Egypt	Mobile	120–130K	1K+	0.94%	83	Aug–Nov
Campaign 3Push	Smart CPC	$10/day	2/day	Algeria	Mobile	100–110K	600+	0.63%	49	Sep–Nov
Campaign 4Display	Smart CPC	$25/day	2/day	Nigeria	Mobile	90–100K	300+	0.32%	19	Oct–Nov
Campaign 5Push	Smart CPC	$50/day	3/day	Egypt	Desktop	90–100K	800+	0.87%	52	Nov

Example campaign set-up after optimisation. Names and figures are illustrative.

Timeline

5 months on PPCmate, month by month

Jul~419KCTR 0.68%First month

Aug~461KCTR 0.82%

Sep~590KCTR 0.96%

Oct~588KCTR 0.89%

Nov~709KCTR 1.18%Peak

Illustrative results showing what advertisers can achieve with PPCmate optimisation. Names and figures are examples. Your results depend on your offer, targeting and budget.