Case studies › E-commerce

An affiliate team runs 130+ campaigns across three ad formats

A multi-format affiliate team promoted affiliate offers with push and display ads on PPCmate, reaching 600–650K impressions over 10 months, at 0.70–0.75% click-through rate.

PushDisplayPop-underSales / CPAGlobalAffiliate

600–650Kimpressions

4K+clicks

0.70–0.75%click-through rate

200+tracked conversions

At a glance

IndustryE-commerce

GoalSales / CPA

Ad formatsPush, Display, Pop-under

RegionGlobal

AdvertiserAffiliate

The challenge

A multi-format affiliate team wanted more people to see affiliate offers, in United States, Brazil, Malaysia, without a big media budget or a marketing team running it every day.

What they did

Ran 364 campaigns on Push, Display and Pop-under, split by offer and country.
Used a fixed price, so every impression cost the same and the budget was fully predictable.
Capped frequency on 247 of 364 campaigns so the same person didn't see the ad too often.
Used day-parting on 48 of 364 campaigns to run only in the best hours.

Growth over time

Impressions per month

ImpressionsClick-through rate per month (best month in green)

Where the audience came from

Impressions by country

United States19%

Brazil14%

Malaysia9%

Mexico6%

Philippines5%

ESP5%

GEO4%

VNM3%

Devices

Impressions by device

Mobile · 67%

Desktop · 33%

Tablet · 0%

Best time of day

Hour by hour (UTC)

Darker = higher click-through rate. Strongest hours (UTC): 0:00, 13:00, 14:00, 18:00.

Ad formats

How the impressions split

~77%of impressions from push · CTR 0.75%

~15%of impressions from display · CTR 0.34%

~6%of impressions from pop-under · paid per view

Vs. the platform

Click-through rate: above typical

This case 0.72%

LowTypical push 0.16–0.34%High

Typical = middle half of 121 push campaigns on PPCmate since February 2026.

Inside PPCmate X

Top campaigns after optimisation

Campaign	Pricing	Daily budget	Freq. cap	Top country	Device	Impressions	Clicks	CTR	Conversions	Ran
Campaign 1Push	Fixed CPC	No cap	—	GEO	Desktop	50–60K	400+	0.87%	35	Feb–Mar
Campaign 2Push	Fixed CPC	No cap	—	Brazil	Mobile	40–50K	400+	0.87%	26	Apr
Campaign 3Push	Fixed CPC	$5/day	3/day	Malaysia	Mobile	30–40K	300+	0.92%	26	Sep–Oct
Campaign 4Push	Fixed CPC	No cap	—	Peru	Desktop	25–30K	200+	0.93%	19	Apr
Campaign 5Push	Smart CPC	$5/day	1/day	Brazil	Desktop	25–30K	100+	0.69%	10	Aug–Sep

Example campaign set-up after optimisation. Names and figures are illustrative.

Timeline

10 months on PPCmate, month by month

Feb~34KCTR 0.47%First month

Mar~39KCTR 0.53%

Apr~44KCTR 0.55%

May~52KCTR 0.66%

Jun~63KCTR 0.68%

Jul~66KCTR 0.75%

Aug~72KCTR 0.73%

Sep~81KCTR 0.73%

Oct~85KCTR 0.78%

Nov~88KCTR 0.94%Peak

Illustrative results showing what advertisers can achieve with PPCmate optimisation. Names and figures are examples. Your results depend on your offer, targeting and budget.