Case studies › Non-profit

A faith-based publisher shares free content with 7M+ people in South Asia

A faith-based content publisher promoted free faith-based content with push and pop-under ads on PPCmate, reaching 7–8M impressions over 10 months, at 0.65–0.70% click-through rate.

PushPop-underAwarenessAsia-PacificNon-profit

7–8Mimpressions

40–50Kclicks

0.65–0.70%click-through rate

2K+tracked conversions

At a glance

IndustryNon-profit

GoalAwareness

Ad formatsPush, Pop-under

RegionAsia-Pacific

AdvertiserNon-profit

The challenge

A faith-based content publisher wanted more people to see free faith-based content, in India, Bangladesh, Philippines, without a big media budget or a marketing team running it every day.

What they did

Ran 151 campaigns on Push and Pop-under, split by offer and country.
Used a fixed price, so every impression cost the same and the budget was fully predictable.
Capped frequency on 45 of 151 campaigns so the same person didn't see the ad too often.
Used day-parting on 32 of 151 campaigns to run only in the best hours.

Growth over time

Impressions per month

ImpressionsClick-through rate per month (best month in green)

Where the audience came from

Impressions by country

India34%

Bangladesh4%

Philippines4%

Peru3%

Nigeria3%

Indonesia3%

Pakistan2%

VEN2%

Devices

Impressions by device

Mobile · 26%

Desktop · 73%

Tablet · 1%

Best time of day

Hour by hour (UTC)

Darker = higher click-through rate. Strongest hours (UTC): 1:00, 4:00, 8:00, 21:00.

Ad formats

How the impressions split

~80%of impressions from push · CTR 0.58%

~19%of impressions from pop-under · paid per view

Vs. the platform

Click-through rate: above typical

This case 0.65%

LowTypical push 0.16–0.34%High

Typical = middle half of 121 push campaigns on PPCmate since February 2026.

Inside PPCmate X

Top campaigns after optimisation

Campaign	Pricing	Daily budget	Freq. cap	Top country	Device	Impressions	Clicks	CTR	Conversions	Ran
Campaign 1Push	Fixed CPC	$2/day	—	India	Desktop	2–3M	10–15K	0.72%	1K+	Feb–Mar
Campaign 2Push	Fixed CPC	$4/day	—	Thailand	Desktop	950K–1M	8K+	0.84%	600+	Mar
Campaign 3Push	Fixed CPC	$100/day	—	India	Desktop	850–900K	6K+	0.77%	400+	Feb–Mar
Campaign 4Push	Fixed CPC	$1/day	—	Brazil	Desktop	500–550K	4K+	0.88%	200+	Feb
Campaign 5Push	Fixed CPC	$2/day	—	India	Desktop	350–400K	3K+	0.83%	100+	Feb

Example campaign set-up after optimisation. Names and figures are illustrative.

Timeline

10 months on PPCmate, month by month

Feb~353KCTR 0.47%First month

Mar~431KCTR 0.52%

Apr~479KCTR 0.56%

May~541KCTR 0.63%

Jun~734KCTR 0.58%

Jul~714KCTR 0.56%

Aug~889KCTR 0.75%

Sep~913KCTR 0.78%

Oct~1.1MCTR 0.71%

Nov~1.1MCTR 0.69%Peak

Illustrative results showing what advertisers can achieve with PPCmate optimisation. Names and figures are examples. Your results depend on your offer, targeting and budget.