Case studies › Non-profit
A climate campaign scales petition sign-ups across 7 countries with pop-under and push ads
A climate campaign promoted petition sign-ups with pop-under and push ads on PPCmate, reaching 6–7M impressions over 5 months.
Pop-underPushSign-upsAsia-PacificNon-profit
6–7Mimpressions
30–40Ktracked conversions
6 countries5 months running
At a glance
IndustryNon-profit
GoalSign-ups
Ad formatsPop-under, Push
RegionAsia-Pacific
AdvertiserNon-profit
The challenge
A climate campaign wanted more people to see petition sign-ups, in Japan, Australia, Malaysia, without a big media budget or a marketing team running it every day.
What they did
- Ran 25 campaigns on Pop-under and Push, split by offer and country.
- Used Smart pricing: PPCmate set the price per impression automatically to win the right traffic.
- Capped frequency on all campaigns so the same person didn't see the ad too often.
- Blocked weak placements with a block list on 19 of 25 campaigns.
- Kept spend on proven placements with an allow list on 11 of 25 campaigns.
- Used day-parting on 17 of 25 campaigns to run only in the best hours.
- Adjusted bids per traffic source with Source Bids on 12 of 25 campaigns.
Growth over time
Impressions per month
Impressions
Where the audience came from
Impressions by country
Japan58%
Australia23%
Malaysia13%
Japan3%
Qatar2%
Poland1%
Devices
Impressions by device
Mobile · 85%
Desktop · 14%
Tablet · 1%
Best time of day
Hour by hour (UTC)
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Darker = more impressions. Strongest hours (UTC): 9:00, 10:00, 11:00, 12:00.
Ad formats
How the impressions split
~70%of impressions from pop-under · paid per view
~30%of impressions from push · CTR 0.78%
Inside PPCmate X
Top campaigns after optimisation
| Campaign | Pricing | Daily budget | Freq. cap | Top country | Device | Impressions | Clicks | CTR | Conversions | Ran | |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Campaign 1Push | Smart CPM | $10/day | 3/day | Japan | Desktop | 1–2M | 10–15K | 0.81% | 800+ | Jul–Nov | |
| Campaign 2Pop-under | Fixed CPM | $100/day | 1/day | Australia | Mobile | 650–700K | — | — | 4K+ | Aug–Nov | |
| Campaign 3Pop-under | Smart CPM | $10/day | 3/day | Malaysia | Mobile | 450–500K | — | — | 1K+ | Sep–Nov | |
| Campaign 4Push | Smart CPM | $50/day | 2/day | Japan | Mobile | 400–450K | 3K+ | 0.87% | 200+ | Oct–Nov | |
| Campaign 5Pop-under | Smart CPM | $10/day | 3/day | Australia | Desktop | 350–400K | — | — | 1K+ | Nov |
Example campaign set-up after optimisation. Names and figures are illustrative.
Timeline
5 months on PPCmate, month by month
Jul~927K4394 conv.First month
Aug~1.3M5279 conv.
Sep~1.3M5811 conv.
Oct~1.6M5550 conv.
Nov~1.7M9659 conv.Peak
Illustrative results showing what advertisers can achieve with PPCmate optimisation. Names and figures are examples. Your results depend on your offer, targeting and budget.
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