Case studies › SaaS & B2B

How an email marketing tool promotes free accounts in Japan with pop-under and push ads

An email marketing tool promoted free accounts with pop-under and push ads on PPCmate, reaching 10–11M impressions over 8 months.

Pop-underPushSign-upsAsia-PacificBrand

10–11Mimpressions

40–50Ktracked conversions

6 countries8 months running

At a glance

IndustrySaaS & B2B

GoalSign-ups

Ad formatsPop-under, Push

RegionAsia-Pacific

AdvertiserBrand

The challenge

An email marketing tool wanted more people to see free accounts, in Japan, Australia, Malaysia, without a big media budget or a marketing team running it every day.

What they did

Ran 17 campaigns on Pop-under and Push, split by offer and country.
Used Smart pricing: PPCmate set the price per impression automatically to win the right traffic.
Capped frequency on all campaigns so the same person didn't see the ad too often.
Blocked weak placements with a block list on 15 of 17 campaigns.
Kept spend on proven placements with an allow list on 8 of 17 campaigns.
Used day-parting on 13 of 17 campaigns to run only in the best hours.
Adjusted bids per traffic source with Source Bids on 8 of 17 campaigns.

Growth over time

Impressions per month

Impressions

Where the audience came from

Impressions by country

Japan58%

Australia23%

Malaysia13%

Poland3%

Peru2%

Italy1%

Devices

Impressions by device

Mobile · 75%

Desktop · 23%

Tablet · 2%

Best time of day

Hour by hour (UTC)

Darker = more impressions. Strongest hours (UTC): 13:00, 14:00, 15:00, 16:00.

Ad formats

How the impressions split

~70%of impressions from pop-under · paid per view

~30%of impressions from push · CTR 0.64%

Inside PPCmate X

Top campaigns after optimisation

Campaign	Pricing	Daily budget	Freq. cap	Top country	Device	Impressions	Clicks	CTR	Conversions	Ran
Campaign 1Push	Fixed CPM	$20/day	3/day	Japan	Desktop	1–2M	9K+	0.66%	700+	Apr–Nov
Campaign 2Pop-under	Smart CPM	$25/day	3/day	Australia	Mobile	1–2M	—	—	9K+	May–Nov
Campaign 3Pop-under	Smart CPM	$20/day	1/day	Malaysia	Mobile	950K–1M	—	—	6K+	Jun–Nov
Campaign 4Push	Fixed CPM	$25/day	1/day	Japan	Mobile	650–700K	5K+	0.84%	300+	Jul–Nov
Campaign 5Pop-under	Smart CPM	$10/day	3/day	Australia	Desktop	550–600K	—	—	2K+	Aug–Nov

Example campaign set-up after optimisation. Names and figures are illustrative.

Timeline

8 months on PPCmate, month by month

Apr~693K3993 conv.First month

May~799K3379 conv.

Jun~1.1M4379 conv.

Jul~1.2M4073 conv.

Aug~1.2M5818 conv.

Sep~1.7M7610 conv.

Oct~1.6M5956 conv.

Nov~1.9M8495 conv.Peak

Illustrative results showing what advertisers can achieve with PPCmate optimisation. Names and figures are examples. Your results depend on your offer, targeting and budget.