Case studies › Apps & Utilities

A dating app scales new member sign-ups across 9 countries with pop-under and push ads

A dating app promoted new member sign-ups with pop-under and push ads on PPCmate, reaching 300–350K impressions over 5 months.

Pop-underPushSign-upsAsia-PacificApp developer

300–350Kimpressions

1K+tracked conversions

6 countries5 months running

At a glance

IndustryApps & Utilities

GoalSign-ups

Ad formatsPop-under, Push

RegionAsia-Pacific

AdvertiserApp developer

The challenge

A dating app wanted more people to see new member sign-ups, in India, Bangladesh, Nepal, without a big media budget or a marketing team running it every day.

What they did

Ran 42 campaigns on Pop-under and Push, split by offer and country.
Used Smart pricing: PPCmate set the price per impression automatically to win the right traffic.
Capped frequency on all campaigns so the same person didn't see the ad too often.
Blocked weak placements with a block list on 28 of 42 campaigns.
Kept spend on proven placements with an allow list on 15 of 42 campaigns.
Used day-parting on 26 of 42 campaigns to run only in the best hours.
Adjusted bids per traffic source with Source Bids on 20 of 42 campaigns.

Growth over time

Impressions per month

Impressions

Where the audience came from

Impressions by country

India58%

Bangladesh23%

Nepal13%

Egypt3%

Qatar2%

Poland1%

Devices

Impressions by device

Mobile · 72%

Desktop · 26%

Tablet · 2%

Best time of day

Hour by hour (UTC)

Darker = more impressions. Strongest hours (UTC): 12:00, 13:00, 14:00, 15:00.

Ad formats

How the impressions split

~70%of impressions from pop-under · paid per view

~30%of impressions from push · CTR 0.74%

Inside PPCmate X

Top campaigns after optimisation

Campaign	Pricing	Daily budget	Freq. cap	Top country	Device	Impressions	Clicks	CTR	Conversions	Ran
Campaign 1Push	Smart CPM	$50/day	3/day	India	Desktop	30–40K	200+	0.78%	17	Jul–Nov
Campaign 2Pop-under	Smart CPM	$25/day	2/day	Bangladesh	Mobile	25–30K	—	—	100+	Aug–Nov
Campaign 3Pop-under	Smart CPM	$100/day	3/day	Nepal	Mobile	15–20K	—	—	100+	Sep–Nov
Campaign 4Push	Fixed CPM	$10/day	1/day	India	Mobile	15–20K	100+	0.65%	9	Oct–Nov
Campaign 5Pop-under	Smart CPM	$20/day	1/day	Bangladesh	Desktop	10–15K	—	—	59	Nov

Example campaign set-up after optimisation. Names and figures are illustrative.

Timeline

5 months on PPCmate, month by month

Jul~45K246 conv.First month

Aug~56K334 conv.

Sep~76K359 conv.

Oct~80K299 conv.

Nov~83K321 conv.Peak

Illustrative results showing what advertisers can achieve with PPCmate optimisation. Names and figures are examples. Your results depend on your offer, targeting and budget.