Case studies › Apps & Utilities

A browser extension wins 8M+ impressions in Saudi Arabia and the UAE at a low cost

A browser extension promoted extension installs with pop-under and push ads on PPCmate, reaching 8–9M impressions over 5 months.

Pop-underPushApp installsMiddle East & AfricaApp developer

8–9Mimpressions

30–40Ktracked conversions

6 countries5 months running

At a glance

IndustryApps & Utilities

GoalApp installs

Ad formatsPop-under, Push

RegionMiddle East & Africa

AdvertiserApp developer

The challenge

A browser extension wanted more people to see extension installs, in Saudi Arabia, UAE, Egypt, without a big media budget or a marketing team running it every day.

What they did

Ran 12 campaigns on Pop-under and Push, split by offer and country.
Used Smart pricing: PPCmate set the price per impression automatically to win the right traffic.
Capped frequency on all campaigns so the same person didn't see the ad too often.
Blocked weak placements with a block list on 10 of 12 campaigns.
Kept spend on proven placements with an allow list on 4 of 12 campaigns.
Used day-parting on 5 of 12 campaigns to run only in the best hours.
Adjusted bids per traffic source with Source Bids on 7 of 12 campaigns.

Growth over time

Impressions per month

Impressions

Where the audience came from

Impressions by country

Saudi Arabia58%

UAE23%

Egypt13%

Peru3%

Egypt2%

Australia1%

Devices

Impressions by device

Mobile · 56%

Desktop · 41%

Tablet · 4%

Best time of day

Hour by hour (UTC)

Darker = more impressions. Strongest hours (UTC): 9:00, 10:00, 11:00, 12:00.

Ad formats

How the impressions split

~70%of impressions from pop-under · paid per view

~30%of impressions from push · CTR 0.58%

Inside PPCmate X

Top campaigns after optimisation

Campaign	Pricing	Daily budget	Freq. cap	Top country	Device	Impressions	Clicks	CTR	Conversions	Ran
Campaign 1Push	Smart CPM	$10/day	1/day	Saudi Arabia	Desktop	2–3M	20–25K	0.81%	1K+	Jul–Nov
Campaign 2Pop-under	Fixed CPM	$20/day	2/day	UAE	Mobile	1–2M	—	—	7K+	Aug–Nov
Campaign 3Pop-under	Smart CPM	$25/day	2/day	Egypt	Mobile	900–950K	—	—	5K+	Sep–Nov
Campaign 4Push	Fixed CPM	$50/day	2/day	Saudi Arabia	Mobile	800–850K	7K+	0.90%	400+	Oct–Nov
Campaign 5Pop-under	Smart CPM	$10/day	3/day	UAE	Desktop	400–450K	—	—	2K+	Nov

Example campaign set-up after optimisation. Names and figures are illustrative.

Timeline

5 months on PPCmate, month by month

Jul~1.2M5421 conv.First month

Aug~1.5M7947 conv.

Sep~1.8M6400 conv.

Oct~2.0M7363 conv.

Nov~2.3M11533 conv.Peak

Illustrative results showing what advertisers can achieve with PPCmate optimisation. Names and figures are examples. Your results depend on your offer, targeting and budget.