Case studies › Apps & Utilities
A VPN app grows results month after month in France
A VPN app promoted VPN subscriptions with pop-under and push ads on PPCmate, reaching 2–3M impressions over 6 months.
Pop-underPushApp installsEuropeApp developer
2–3Mimpressions
10–15Ktracked conversions
6 countries6 months running
At a glance
IndustryApps & Utilities
GoalApp installs
Ad formatsPop-under, Push
RegionEurope
AdvertiserApp developer
The challenge
A VPN app wanted more people to see VPN subscriptions, in France, Switzerland, Germany, without a big media budget or a marketing team running it every day.
What they did
- Ran 8 campaigns on Pop-under and Push.
- Used a fixed price, so every impression cost the same and the budget was fully predictable.
- Capped frequency on all campaigns so the same person didn't see the ad too often.
- Blocked weak placements with a block list on 7 of 8 campaigns.
- Kept spend on proven placements with an allow list on 2 of 8 campaigns.
- Used day-parting on 5 of 8 campaigns to run only in the best hours.
- Adjusted bids per traffic source with Source Bids on 5 of 8 campaigns.
Growth over time
Impressions per month
Impressions
Where the audience came from
Impressions by country
France58%
Switzerland23%
Germany13%
Peru3%
Poland2%
Australia1%
Devices
Impressions by device
Mobile · 83%
Desktop · 16%
Tablet · 1%
Best time of day
Hour by hour (UTC)
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Darker = more impressions. Strongest hours (UTC): 13:00, 14:00, 15:00, 16:00.
Ad formats
How the impressions split
~70%of impressions from pop-under · paid per view
~30%of impressions from push · CTR 0.79%
Inside PPCmate X
Top campaigns after optimisation
| Campaign | Pricing | Daily budget | Freq. cap | Top country | Device | Impressions | Clicks | CTR | Conversions | Ran | |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Campaign 1Push | Fixed CPM | $50/day | 3/day | France | Desktop | 750–800K | 6K+ | 0.85% | 400+ | Jun–Nov | |
| Campaign 2Pop-under | Fixed CPM | $10/day | 3/day | Switzerland | Mobile | 350–400K | — | — | 2K+ | Jul–Nov | |
| Campaign 3Pop-under | Fixed CPM | $25/day | 3/day | Germany | Mobile | 300–350K | — | — | 1K+ | Aug–Nov | |
| Campaign 4Push | Smart CPM | $50/day | 2/day | France | Mobile | 250–300K | 1K+ | 0.70% | 100+ | Sep–Nov | |
| Campaign 5Pop-under | Fixed CPM | $20/day | 2/day | Switzerland | Desktop | 200–250K | — | — | 1K+ | Oct–Nov |
Example campaign set-up after optimisation. Names and figures are illustrative.
Timeline
6 months on PPCmate, month by month
Jun~273K1267 conv.First month
Jul~333K1329 conv.
Aug~362K1316 conv.
Sep~421K1594 conv.
Oct~494K2908 conv.
Nov~589K3132 conv.Peak
Illustrative results showing what advertisers can achieve with PPCmate optimisation. Names and figures are examples. Your results depend on your offer, targeting and budget.
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