Case studies › Apps & Utilities
A social discovery app tests pop and push for US and UK downloads
A social discovery app promoted app downloads with pop-under and push ads on PPCmate, reaching 110–120K impressions over 4 months.
Pop-underPushApp installsGlobalApp developer
110–120Kimpressions
8K+tracked conversions
2 countries4 months running
At a glance
IndustryApps & Utilities
GoalApp installs
Ad formatsPop-under, Push
RegionGlobal
AdvertiserApp developer
The challenge
A social discovery app wanted more people to see app downloads, in United States, United Kingdom, without a big media budget or a marketing team running it every day.
What they did
- Ran 16 campaigns on Pop-under and Push, split by offer and country.
- Used a fixed price, so every impression cost the same and the budget was fully predictable.
- Capped frequency on all campaigns so the same person didn't see the ad too often.
Growth over time
Impressions per month
Impressions
Where the audience came from
Impressions by country
United States84%
United Kingdom16%
Devices
Impressions by device
Mobile · 55%
Desktop · 38%
Tablet · 6%
Best time of day
Hour by hour (UTC)
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Darker = more impressions. Strongest hours (UTC): 0:00, 1:00, 2:00, 23:00.
Ad formats
How the impressions split
~71%of impressions from pop-under · paid per view
~4%of impressions from push · CTR 0.62%
Inside PPCmate X
Top campaigns after optimisation
| Campaign | Pricing | Daily budget | Freq. cap | Top country | Device | Impressions | Clicks | CTR | Conversions | Ran | |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Campaign 1Pop-under | Fixed CPM | $5/day | 1/day | United States | Mobile | 50–60K | — | — | 300+ | Sep | |
| Campaign 2Pop-under | Fixed CPM | $12/day | 1/day | United States | Desktop | 10–15K | — | — | 78 | Sep–Oct | |
| Campaign 3Pop-under | Smart CPM | $5/day | 1/day | United States | Desktop | 6K+ | — | — | 40 | Sep | |
| Campaign 4Pop-under | Fixed CPM | $25/day | 1/day | United Kingdom | Desktop | 6K+ | — | — | 34 | Sep | |
| Campaign 5Pop-under | Fixed CPM | $1/day | 1/day | United Kingdom | Mobile | 5K+ | — | — | 35 | Sep |
Example campaign set-up after optimisation. Names and figures are illustrative.
Timeline
4 months on PPCmate, month by month
Aug~20K1488 conv.First month
Sep~25K2304 conv.
Oct~31K2096 conv.
Nov~34K2688 conv.Peak
Illustrative results showing what advertisers can achieve with PPCmate optimisation. Names and figures are examples. Your results depend on your offer, targeting and budget.
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