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How a test prep company promotes exam prep sign-ups in Japan and Australia with pop-under and push ads
A test prep company promoted exam prep sign-ups with pop-under and push ads on PPCmate, reaching 3–4M impressions over 7 months.
Pop-underPushSign-upsAsia-PacificBrand
3–4Mimpressions
15–20Ktracked conversions
6 countries7 months running
At a glance
IndustryEducation
GoalSign-ups
Ad formatsPop-under, Push
RegionAsia-Pacific
AdvertiserBrand
The challenge
A test prep company wanted more people to see exam prep sign-ups, in Japan, Australia, Malaysia, without a big media budget or a marketing team running it every day.
What they did
- Ran 53 campaigns on Pop-under and Push, split by offer and country.
- Used Smart pricing: PPCmate set the price per impression automatically to win the right traffic.
- Capped frequency on all campaigns so the same person didn't see the ad too often.
- Blocked weak placements with a block list on 36 of 53 campaigns.
- Kept spend on proven placements with an allow list on 20 of 53 campaigns.
- Used day-parting on 34 of 53 campaigns to run only in the best hours.
- Adjusted bids per traffic source with Source Bids on 27 of 53 campaigns.
Growth over time
Impressions per month
Impressions
Where the audience came from
Impressions by country
Japan58%
Australia23%
Malaysia13%
Qatar3%
Egypt2%
Peru1%
Devices
Impressions by device
Mobile · 79%
Desktop · 19%
Tablet · 2%
Best time of day
Hour by hour (UTC)
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Darker = more impressions. Strongest hours (UTC): 9:00, 10:00, 11:00, 12:00.
Ad formats
How the impressions split
~70%of impressions from pop-under · paid per view
~30%of impressions from push · CTR 0.84%
Inside PPCmate X
Top campaigns after optimisation
| Campaign | Pricing | Daily budget | Freq. cap | Top country | Device | Impressions | Clicks | CTR | Conversions | Ran | |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Campaign 1Push | Fixed CPM | $50/day | 2/day | Japan | Desktop | 400–450K | 3K+ | 0.86% | 200+ | May–Nov | |
| Campaign 2Pop-under | Fixed CPM | $100/day | 2/day | Australia | Mobile | 300–350K | — | — | 1K+ | Jun–Nov | |
| Campaign 3Pop-under | Fixed CPM | $50/day | 2/day | Malaysia | Mobile | 300–350K | — | — | 1K+ | Jul–Nov | |
| Campaign 4Push | Fixed CPM | $10/day | 3/day | Japan | Mobile | 200–250K | 1K+ | 0.65% | 81 | Aug–Nov | |
| Campaign 5Pop-under | Smart CPM | $50/day | 3/day | Australia | Desktop | 180–190K | — | — | 1K+ | Sep–Nov |
Example campaign set-up after optimisation. Names and figures are illustrative.
Timeline
7 months on PPCmate, month by month
May~338K1866 conv.First month
Jun~367K1565 conv.
Jul~423K2506 conv.
Aug~539K2108 conv.
Sep~608K2550 conv.
Oct~738K3053 conv.
Nov~761K4176 conv.Peak
Illustrative results showing what advertisers can achieve with PPCmate optimisation. Names and figures are examples. Your results depend on your offer, targeting and budget.
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