Case studies › Healthcare
A mental health app reaches 6M+ people in Japan and Australia with pop-under and push ads
A mental health app promoted app sign-ups with pop-under and push ads on PPCmate, reaching 6–7M impressions over 6 months.
Pop-underPushSign-upsAsia-PacificApp developer
6–7Mimpressions
30–40Ktracked conversions
6 countries6 months running
At a glance
IndustryHealthcare
GoalSign-ups
Ad formatsPop-under, Push
RegionAsia-Pacific
AdvertiserApp developer
The challenge
A mental health app wanted more people to see app sign-ups, in Japan, Australia, Malaysia, without a big media budget or a marketing team running it every day.
What they did
- Ran 27 campaigns on Pop-under and Push, split by offer and country.
- Used Smart pricing: PPCmate set the price per impression automatically to win the right traffic.
- Capped frequency on all campaigns so the same person didn't see the ad too often.
- Blocked weak placements with a block list on 15 of 27 campaigns.
- Kept spend on proven placements with an allow list on 6 of 27 campaigns.
- Used day-parting on 22 of 27 campaigns to run only in the best hours.
- Adjusted bids per traffic source with Source Bids on 14 of 27 campaigns.
Growth over time
Impressions per month
Impressions
Where the audience came from
Impressions by country
Japan58%
Australia23%
Malaysia13%
Egypt3%
Peru2%
Poland1%
Devices
Impressions by device
Mobile · 73%
Desktop · 25%
Tablet · 2%
Best time of day
Hour by hour (UTC)
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Darker = more impressions. Strongest hours (UTC): 14:00, 15:00, 16:00, 17:00.
Ad formats
How the impressions split
~70%of impressions from pop-under · paid per view
~30%of impressions from push · CTR 0.81%
Inside PPCmate X
Top campaigns after optimisation
| Campaign | Pricing | Daily budget | Freq. cap | Top country | Device | Impressions | Clicks | CTR | Conversions | Ran | |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Campaign 1Push | Fixed CPM | $50/day | 1/day | Japan | Desktop | 600–650K | 5K+ | 0.91% | 400+ | Jun–Nov | |
| Campaign 2Pop-under | Fixed CPM | $100/day | 1/day | Australia | Mobile | 600–650K | — | — | 2K+ | Jul–Nov | |
| Campaign 3Pop-under | Smart CPM | $10/day | 2/day | Malaysia | Mobile | 550–600K | — | — | 2K+ | Aug–Nov | |
| Campaign 4Push | Smart CPM | $100/day | 2/day | Japan | Mobile | 550–600K | 4K+ | 0.77% | 300+ | Sep–Nov | |
| Campaign 5Pop-under | Smart CPM | $20/day | 2/day | Australia | Desktop | 350–400K | — | — | 2K+ | Oct–Nov |
Example campaign set-up after optimisation. Names and figures are illustrative.
Timeline
6 months on PPCmate, month by month
Jun~722K4141 conv.First month
Jul~956K4583 conv.
Aug~1.1M6055 conv.
Sep~1.2M4637 conv.
Oct~1.3M4660 conv.
Nov~1.6M6801 conv.Peak
Illustrative results showing what advertisers can achieve with PPCmate optimisation. Names and figures are examples. Your results depend on your offer, targeting and budget.
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