Case studies › Media & Entertainment

A music artist sends listeners to new tracks in 10+ countries

A music artist promoted streams of new tracks with pop-under and push ads on PPCmate, reaching 750–800K impressions over 10 months.

Pop-underPushTrafficGlobalBrand

750–800Kimpressions

1–2Mtracked conversions

10+ countries10 months running

At a glance

IndustryMedia & Entertainment

GoalTraffic

Ad formatsPop-under, Push

RegionGlobal

AdvertiserBrand

The challenge

A music artist wanted more people to see streams of new tracks, in India, Indonesia, Brazil, without a big media budget or a marketing team running it every day.

What they did

Ran 259 campaigns on Pop-under and Push, split by offer and country.
Set a maximum bid and let the auction find traffic at or below it.
Capped frequency on 106 of 259 campaigns so the same person didn't see the ad too often.

Growth over time

Impressions per month

Impressions

Where the audience came from

Impressions by country

India33%

Indonesia5%

Brazil4%

Egypt4%

Algeria4%

Pakistan2%

Japan2%

United States2%

Devices

Impressions by device

Mobile · 65%

Desktop · 32%

Tablet · 3%

Best time of day

Hour by hour (UTC)

Darker = more impressions. Strongest hours (UTC): 7:00, 8:00, 9:00, 10:00.

Ad formats

How the impressions split

~86%of impressions from pop-under · paid per view

~12%of impressions from push · CTR 0.53%

Inside PPCmate X

Top campaigns after optimisation

Campaign	Pricing	Daily budget	Freq. cap	Top country	Device	Impressions	Clicks	CTR	Conversions	Ran
Campaign 1Pop-under	Max bid CPM	$25/day	—	India	Desktop	90–100K	—	—	400+	Sep
Campaign 2Pop-under	Max bid CPM	$400/day	—	India	Mobile	50–60K	1	—	300+	Apr–Jun
Campaign 3Pop-under	Max bid CPM	$20/day	—	Egypt	Mobile	50–60K	—	—	300+	Oct
Campaign 4Pop-under	Max bid CPM	$30/day	—	India	Mobile	40–50K	—	—	200+	Apr
Campaign 5Pop-under	Smart CPM	$500/day	—	India	Desktop	40–50K	—	—	200+	Sep

Example campaign set-up after optimisation. Names and figures are illustrative.

Timeline

10 months on PPCmate, month by month

Feb~36K68600 conv.First month

Mar~46K61054 conv.

Apr~60K102214 conv.

May~70K84035 conv.

Jun~78K119364 conv.

Jul~87K127253 conv.

Aug~85K113190 conv.

Sep~95K164983 conv.

Oct~110K134113 conv.

Nov~123K156751 conv.Peak

Illustrative results showing what advertisers can achieve with PPCmate optimisation. Names and figures are examples. Your results depend on your offer, targeting and budget.