Case studies › E-commerce

A sneaker shop scales limited sneaker drops across 6 countries with pop-under and push ads

A sneaker shop promoted limited sneaker drops with pop-under and push ads on PPCmate, reaching 850–900K impressions over 10 months.

Pop-underPushSales / CPAAsia-PacificBrand

850–900Kimpressions

3K+tracked conversions

6 countries10 months running

At a glance

IndustryE-commerce

GoalSales / CPA

Ad formatsPop-under, Push

RegionAsia-Pacific

AdvertiserBrand

The challenge

A sneaker shop wanted more people to see limited sneaker drops, in Japan, Australia, Malaysia, without a big media budget or a marketing team running it every day.

What they did

Ran 38 campaigns on Pop-under and Push, split by offer and country.
Used Smart pricing: PPCmate set the price per impression automatically to win the right traffic.
Capped frequency on all campaigns so the same person didn't see the ad too often.
Blocked weak placements with a block list on 28 of 38 campaigns.
Kept spend on proven placements with an allow list on 11 of 38 campaigns.
Used day-parting on 22 of 38 campaigns to run only in the best hours.
Adjusted bids per traffic source with Source Bids on 26 of 38 campaigns.

Growth over time

Impressions per month

Impressions

Where the audience came from

Impressions by country

Japan58%

Australia23%

Malaysia13%

Japan3%

Italy2%

Poland1%

Devices

Impressions by device

Mobile · 77%

Desktop · 21%

Tablet · 2%

Best time of day

Hour by hour (UTC)

Darker = more impressions. Strongest hours (UTC): 11:00, 12:00, 13:00, 14:00.

Ad formats

How the impressions split

~70%of impressions from pop-under · paid per view

~30%of impressions from push · CTR 0.68%

Inside PPCmate X

Top campaigns after optimisation

Campaign	Pricing	Daily budget	Freq. cap	Top country	Device	Impressions	Clicks	CTR	Conversions	Ran
Campaign 1Push	Smart CPM	$20/day	2/day	Japan	Desktop	150–160K	1K+	0.87%	100+	Feb–Nov
Campaign 2Pop-under	Fixed CPM	$25/day	2/day	Australia	Mobile	100–110K	—	—	500+	Mar–Nov
Campaign 3Pop-under	Smart CPM	$10/day	3/day	Malaysia	Mobile	90–100K	—	—	500+	Apr–Nov
Campaign 4Push	Smart CPM	$20/day	1/day	Japan	Mobile	80–90K	500+	0.72%	40	May–Nov
Campaign 5Pop-under	Fixed CPM	$25/day	3/day	Australia	Desktop	40–50K	—	—	300+	Jun–Nov

Example campaign set-up after optimisation. Names and figures are illustrative.

Timeline

10 months on PPCmate, month by month

Feb~49K234 conv.First month

Mar~58K215 conv.

Apr~59K311 conv.

May~67K289 conv.

Jun~85K399 conv.

Jul~86K358 conv.

Aug~110K503 conv.

Sep~124K526 conv.

Oct~122K488 conv.

Nov~124K560 conv.Peak

Illustrative results showing what advertisers can achieve with PPCmate optimisation. Names and figures are examples. Your results depend on your offer, targeting and budget.