Case studies › E-commerce

How a toy store promotes holiday toy deals in India and Bangladesh with pop-under and push ads

A toy store promoted holiday toy deals with pop-under and push ads on PPCmate, reaching 400–450K impressions over 4 months.

Pop-underPushSales / CPAAsia-PacificBrand

400–450Kimpressions

1K+tracked conversions

6 countries4 months running

At a glance

IndustryE-commerce

GoalSales / CPA

Ad formatsPop-under, Push

RegionAsia-Pacific

AdvertiserBrand

The challenge

A toy store wanted more people to see holiday toy deals, in India, Bangladesh, Nepal, without a big media budget or a marketing team running it every day.

What they did

Ran 6 campaigns on Pop-under and Push.
Used Smart pricing: PPCmate set the price per impression automatically to win the right traffic.
Capped frequency on all campaigns so the same person didn't see the ad too often.
Blocked weak placements with a block list on 4 of 6 campaigns.
Kept spend on proven placements with an allow list on 2 of 6 campaigns.
Used day-parting on 4 of 6 campaigns to run only in the best hours.
Adjusted bids per traffic source with Source Bids on 3 of 6 campaigns.

Growth over time

Impressions per month

Impressions

Where the audience came from

Impressions by country

India58%

Bangladesh23%

Nepal13%

Japan3%

Qatar2%

Peru1%

Devices

Impressions by device

Mobile · 71%

Desktop · 27%

Tablet · 2%

Best time of day

Hour by hour (UTC)

Darker = more impressions. Strongest hours (UTC): 10:00, 11:00, 12:00, 13:00.

Ad formats

How the impressions split

~70%of impressions from pop-under · paid per view

~30%of impressions from push · CTR 0.76%

Inside PPCmate X

Top campaigns after optimisation

Campaign	Pricing	Daily budget	Freq. cap	Top country	Device	Impressions	Clicks	CTR	Conversions	Ran
Campaign 1Push	Smart CPM	$50/day	1/day	India	Desktop	100–110K	700+	0.70%	58	Aug–Nov
Campaign 2Pop-under	Fixed CPM	$100/day	1/day	Bangladesh	Mobile	90–100K	—	—	600+	Sep–Nov
Campaign 3Pop-under	Smart CPM	$100/day	3/day	Nepal	Mobile	70–80K	—	—	300+	Oct–Nov
Campaign 4Push	Smart CPM	$100/day	3/day	India	Mobile	60–70K	400+	0.82%	26	Nov
Campaign 5Pop-under	Smart CPM	$50/day	3/day	Bangladesh	Desktop	50–60K	—	—	300+	Aug–Nov

Example campaign set-up after optimisation. Names and figures are illustrative.

Timeline

4 months on PPCmate, month by month

Aug~82K447 conv.First month

Sep~103K457 conv.

Oct~118K464 conv.

Nov~135K490 conv.Peak

Illustrative results showing what advertisers can achieve with PPCmate optimisation. Names and figures are examples. Your results depend on your offer, targeting and budget.