Case studies › Media & Publishing

A sports news portal promotes match reports to 5M+ people in Indonesia and Malaysia

A sports news portal promoted match reports with push and native ads on PPCmate, reaching 5–6M impressions over 8 months, at 0.70–0.75% click-through rate.

PushNativeTrafficAsia-PacificBrand

5–6Mimpressions

30–40Kclicks

0.70–0.75%click-through rate

2K+tracked conversions

At a glance

IndustryMedia & Publishing

GoalTraffic

Ad formatsPush, Native

RegionAsia-Pacific

AdvertiserBrand

The challenge

A sports news portal wanted more people to see match reports, in Indonesia, Malaysia, Philippines, without a big media budget or a marketing team running it every day.

What they did

Ran 35 campaigns on Push and Native, split by offer and country.
Used Smart pricing: PPCmate set the price per impression automatically to win the right traffic.
Capped frequency on all campaigns so the same person didn't see the ad too often.
Blocked weak placements with a block list on 27 of 35 campaigns.
Kept spend on proven placements with an allow list on 10 of 35 campaigns.
Used day-parting on 20 of 35 campaigns to run only in the best hours.
Adjusted bids per traffic source with Source Bids on 16 of 35 campaigns.

Growth over time

Impressions per month

ImpressionsClick-through rate per month (best month in green)

Where the audience came from

Impressions by country

Indonesia58%

Malaysia23%

Philippines13%

Egypt3%

Poland2%

Qatar1%

Devices

Impressions by device

Mobile · 82%

Desktop · 17%

Tablet · 1%

Best time of day

Hour by hour (UTC)

Darker = higher click-through rate. Strongest hours (UTC): 9:00, 12:00, 15:00, 18:00.

Ad formats

How the impressions split

~70%of impressions from push · CTR 0.72%

~30%of impressions from native · CTR 0.42%

Vs. the platform

Click-through rate: above typical

This case 0.74%

LowTypical push 0.16–0.34%High

Typical = middle half of 121 push campaigns on PPCmate since February 2026.

Inside PPCmate X

Top campaigns after optimisation

Campaign	Pricing	Daily budget	Freq. cap	Top country	Device	Impressions	Clicks	CTR	Conversions	Ran
Campaign 1Native	Fixed CPC	$25/day	1/day	Indonesia	Desktop	750–800K	3K+	0.45%	200+	Apr–Nov
Campaign 2Push	Smart CPC	$10/day	2/day	Malaysia	Mobile	400–450K	3K+	0.76%	100+	May–Nov
Campaign 3Push	Fixed CPC	$10/day	1/day	Philippines	Mobile	200–250K	2K+	0.97%	100+	Jun–Nov
Campaign 4Native	Fixed CPC	$20/day	2/day	Indonesia	Mobile	200–250K	1K+	0.65%	93	Jul–Nov
Campaign 5Push	Smart CPC	$25/day	2/day	Malaysia	Desktop	200–250K	1K+	0.78%	100+	Aug–Nov

Example campaign set-up after optimisation. Names and figures are illustrative.

Timeline

8 months on PPCmate, month by month

Apr~351KCTR 0.47%First month

May~473KCTR 0.58%

Jun~479KCTR 0.72%

Jul~606KCTR 0.60%

Aug~721KCTR 0.64%

Sep~781KCTR 0.86%

Oct~833KCTR 0.81%

Nov~872KCTR 0.99%Peak

Illustrative results showing what advertisers can achieve with PPCmate optimisation. Names and figures are examples. Your results depend on your offer, targeting and budget.