Case studies › E-commerce

A consumer electronics store wins 24M+ impressions in France at a low cost

A consumer electronics store promoted gadgets and accessories with push and native ads on PPCmate, reaching 20–25M impressions over 6 months, at 0.60–0.65% click-through rate.

PushNativeSales / CPAEuropeBrand

20–25Mimpressions

150–160Kclicks

0.60–0.65%click-through rate

9K+tracked conversions

At a glance

IndustryE-commerce

GoalSales / CPA

Ad formatsPush, Native

RegionEurope

AdvertiserBrand

The challenge

A consumer electronics store wanted more people to see gadgets and accessories, in France, Switzerland, Germany, without a big media budget or a marketing team running it every day.

What they did

Ran 35 campaigns on Push and Native, split by offer and country.
Used Smart pricing: PPCmate set the price per impression automatically to win the right traffic.
Capped frequency on all campaigns so the same person didn't see the ad too often.
Blocked weak placements with a block list on 24 of 35 campaigns.
Kept spend on proven placements with an allow list on 9 of 35 campaigns.
Used day-parting on 22 of 35 campaigns to run only in the best hours.
Adjusted bids per traffic source with Source Bids on 22 of 35 campaigns.

Growth over time

Impressions per month

ImpressionsClick-through rate per month (best month in green)

Where the audience came from

Impressions by country

France58%

Switzerland23%

Germany13%

Poland3%

Qatar2%

Australia1%

Devices

Impressions by device

Mobile · 82%

Desktop · 16%

Tablet · 1%

Best time of day

Hour by hour (UTC)

Darker = higher click-through rate. Strongest hours (UTC): 12:00, 13:00, 14:00, 17:00.

Ad formats

How the impressions split

~70%of impressions from push · CTR 0.68%

~30%of impressions from native · CTR 0.42%

Vs. the platform

Click-through rate: above typical

This case 0.64%

LowTypical push 0.16–0.34%High

Typical = middle half of 121 push campaigns on PPCmate since February 2026.

Inside PPCmate X

Top campaigns after optimisation

Campaign	Pricing	Daily budget	Freq. cap	Top country	Device	Impressions	Clicks	CTR	Conversions	Ran
Campaign 1Native	Smart CPC	$50/day	3/day	France	Desktop	3–4M	20–25K	0.62%	1K+	Jun–Nov
Campaign 2Push	Fixed CPC	$100/day	3/day	Switzerland	Mobile	3–4M	20–25K	0.78%	1K+	Jul–Nov
Campaign 3Push	Smart CPC	$25/day	1/day	Germany	Mobile	2–3M	15–20K	0.63%	1K+	Aug–Nov
Campaign 4Native	Smart CPC	$100/day	3/day	France	Mobile	2–3M	10–15K	0.62%	1K+	Sep–Nov
Campaign 5Push	Smart CPC	$100/day	2/day	Switzerland	Desktop	2–3M	15–20K	0.84%	1K+	Oct–Nov

Example campaign set-up after optimisation. Names and figures are illustrative.

Timeline

6 months on PPCmate, month by month

Jun~2.9MCTR 0.44%First month

Jul~3.0MCTR 0.50%

Aug~3.7MCTR 0.64%

Sep~4.5MCTR 0.61%

Oct~5.0MCTR 0.67%

Nov~5.8MCTR 0.80%Peak

Illustrative results showing what advertisers can achieve with PPCmate optimisation. Names and figures are examples. Your results depend on your offer, targeting and budget.