Case studies › Media & Entertainment

A sports streaming site grows results month after month in Saudi Arabia

A sports streaming site promoted match pass sales with push and native ads on PPCmate, reaching 9–10M impressions over 4 months, at 0.70–0.75% click-through rate.

PushNativeSales / CPAMiddle East & AfricaBrand

9–10Mimpressions

70–80Kclicks

0.70–0.75%click-through rate

4K+tracked conversions

At a glance

IndustryMedia & Entertainment

GoalSales / CPA

Ad formatsPush, Native

RegionMiddle East & Africa

AdvertiserBrand

The challenge

A sports streaming site wanted more people to see match pass sales, in Saudi Arabia, UAE, Egypt, without a big media budget or a marketing team running it every day.

What they did

Ran 48 campaigns on Push and Native, split by offer and country.
Used Smart pricing: PPCmate set the price per impression automatically to win the right traffic.
Capped frequency on all campaigns so the same person didn't see the ad too often.
Blocked weak placements with a block list on 35 of 48 campaigns.
Kept spend on proven placements with an allow list on 11 of 48 campaigns.
Used day-parting on 27 of 48 campaigns to run only in the best hours.
Adjusted bids per traffic source with Source Bids on 24 of 48 campaigns.

Growth over time

Impressions per month

ImpressionsClick-through rate per month (best month in green)

Where the audience came from

Impressions by country

Saudi Arabia58%

UAE23%

Egypt13%

Peru3%

Italy2%

Australia1%

Devices

Impressions by device

Mobile · 63%

Desktop · 34%

Tablet · 3%

Best time of day

Hour by hour (UTC)

Darker = higher click-through rate. Strongest hours (UTC): 1:00, 11:00, 13:00, 21:00.

Ad formats

How the impressions split

~70%of impressions from push · CTR 0.80%

~30%of impressions from native · CTR 0.55%

Vs. the platform

Click-through rate: above typical

This case 0.75%

LowTypical push 0.16–0.34%High

Typical = middle half of 121 push campaigns on PPCmate since February 2026.

Inside PPCmate X

Top campaigns after optimisation

Campaign	Pricing	Daily budget	Freq. cap	Top country	Device	Impressions	Clicks	CTR	Conversions	Ran
Campaign 1Native	Fixed CPC	$50/day	2/day	Saudi Arabia	Desktop	3–4M	10–15K	0.45%	800+	Aug–Nov
Campaign 2Push	Fixed CPC	$100/day	3/day	UAE	Mobile	1–2M	15–20K	0.85%	700+	Sep–Nov
Campaign 3Push	Fixed CPC	$100/day	2/day	Egypt	Mobile	300–350K	2K+	0.80%	100+	Oct–Nov
Campaign 4Native	Fixed CPC	$10/day	2/day	Saudi Arabia	Mobile	250–300K	1K+	0.46%	72	Nov
Campaign 5Push	Smart CPC	$20/day	3/day	UAE	Desktop	250–300K	2K+	0.94%	100+	Aug–Nov

Example campaign set-up after optimisation. Names and figures are illustrative.

Timeline

4 months on PPCmate, month by month

Aug~1.8MCTR 0.52%First month

Sep~2.2MCTR 0.63%

Oct~2.6MCTR 0.78%

Nov~3.1MCTR 0.92%Peak

Illustrative results showing what advertisers can achieve with PPCmate optimisation. Names and figures are examples. Your results depend on your offer, targeting and budget.