Case studies › Media & Entertainment
A streaming service grows results month after month in the UK and Ireland
A streaming service promoted free trial sign-ups with native and push ads on PPCmate, reaching 3–4M impressions over 7 months, at 0.50–0.55% click-through rate.
NativePushSign-upsEuropeBrand
3–4Mimpressions
15–20Kclicks
0.50–0.55%click-through rate
1K+tracked conversions
At a glance
IndustryMedia & Entertainment
GoalSign-ups
Ad formatsNative, Push
RegionEurope
AdvertiserBrand
The challenge
A streaming service wanted more people to see free trial sign-ups, in United Kingdom, Ireland, France, without a big media budget or a marketing team running it every day.
What they did
- Ran 10 campaigns on Native and Push, split by offer and country.
- Used Smart pricing: PPCmate set the price per impression automatically to win the right traffic.
- Capped frequency on all campaigns so the same person didn't see the ad too often.
- Blocked weak placements with a block list on 5 of 10 campaigns.
- Kept spend on proven placements with an allow list on 3 of 10 campaigns.
- Used day-parting on 4 of 10 campaigns to run only in the best hours.
- Adjusted bids per traffic source with Source Bids on 5 of 10 campaigns.
Growth over time
Impressions per month
ImpressionsClick-through rate per month (best month in green)
Where the audience came from
Impressions by country
United Kingdom58%
Ireland23%
France13%
Australia3%
Egypt2%
Japan1%
Devices
Impressions by device
Mobile · 59%
Desktop · 38%
Tablet · 3%
Best time of day
Hour by hour (UTC)
0
1
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8
9
10
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13
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16
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Darker = higher click-through rate. Strongest hours (UTC): 13:00, 16:00, 19:00, 22:00.
Ad formats
How the impressions split
~70%of impressions from native · CTR 0.50%
~30%of impressions from push · CTR 0.72%
Vs. the platform
Click-through rate: above typical
This case 0.51%
LowTypical native 0.10–0.19%High
Typical = middle half of 24 native campaigns on PPCmate since February 2026.
Inside PPCmate X
Top campaigns after optimisation
| Campaign | Pricing | Daily budget | Freq. cap | Top country | Device | Impressions | Clicks | CTR | Conversions | Ran | |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Campaign 1Push | Smart CPC | $10/day | 1/day | United Kingdom | Desktop | 750–800K | 5K+ | 0.67% | 400+ | May–Nov | |
| Campaign 2Native | Fixed CPC | $20/day | 2/day | Ireland | Mobile | 500–550K | 3K+ | 0.62% | 100+ | Jun–Nov | |
| Campaign 3Native | Smart CPC | $10/day | 1/day | France | Mobile | 450–500K | 3K+ | 0.63% | 100+ | Jul–Nov | |
| Campaign 4Push | Fixed CPC | $50/day | 1/day | United Kingdom | Mobile | 400–450K | 2K+ | 0.70% | 100+ | Aug–Nov | |
| Campaign 5Native | Smart CPC | $20/day | 3/day | Ireland | Desktop | 350–400K | 1K+ | 0.44% | 100+ | Sep–Nov |
Example campaign set-up after optimisation. Names and figures are illustrative.
Timeline
7 months on PPCmate, month by month
May~327KCTR 0.36%First month
Jun~402KCTR 0.39%
Jul~488KCTR 0.48%
Aug~587KCTR 0.52%
Sep~650KCTR 0.50%
Oct~738KCTR 0.51%
Nov~749KCTR 0.64%Peak
Illustrative results showing what advertisers can achieve with PPCmate optimisation. Names and figures are examples. Your results depend on your offer, targeting and budget.
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