Case studies › Finance & Fintech

A neobank grows results month after month in Thailand

A neobank promoted free account openings with native and push ads on PPCmate, reaching 16–17M impressions over 6 months, at 0.35–0.40% click-through rate.

NativePushSign-upsAsia-PacificBrand

16–17Mimpressions

60–70Kclicks

0.35–0.40%click-through rate

4K+tracked conversions

At a glance

IndustryFinance & Fintech

GoalSign-ups

Ad formatsNative, Push

RegionAsia-Pacific

AdvertiserBrand

The challenge

A neobank wanted more people to see free account openings, in Thailand, Malaysia, Indonesia, without a big media budget or a marketing team running it every day.

What they did

Ran 38 campaigns on Native and Push, split by offer and country.
Used Smart pricing: PPCmate set the price per impression automatically to win the right traffic.
Capped frequency on all campaigns so the same person didn't see the ad too often.
Blocked weak placements with a block list on 28 of 38 campaigns.
Kept spend on proven placements with an allow list on 11 of 38 campaigns.
Used day-parting on 25 of 38 campaigns to run only in the best hours.
Adjusted bids per traffic source with Source Bids on 15 of 38 campaigns.

Growth over time

Impressions per month

ImpressionsClick-through rate per month (best month in green)

Where the audience came from

Impressions by country

Thailand58%

Malaysia23%

Indonesia13%

Japan3%

Egypt2%

Peru1%

Devices

Impressions by device

Mobile · 64%

Desktop · 33%

Tablet · 3%

Best time of day

Hour by hour (UTC)

Darker = higher click-through rate. Strongest hours (UTC): 2:00, 5:00, 14:00, 18:00.

Ad formats

How the impressions split

~70%of impressions from native · CTR 0.34%

~30%of impressions from push · CTR 0.62%

Vs. the platform

Click-through rate: above typical

This case 0.38%

LowTypical native 0.10–0.19%High

Typical = middle half of 24 native campaigns on PPCmate since February 2026.

Inside PPCmate X

Top campaigns after optimisation

Campaign	Pricing	Daily budget	Freq. cap	Top country	Device	Impressions	Clicks	CTR	Conversions	Ran
Campaign 1Push	Fixed CPC	$10/day	3/day	Thailand	Desktop	1–2M	10–15K	0.85%	600+	Jun–Nov
Campaign 2Native	Fixed CPC	$10/day	1/day	Malaysia	Mobile	900–950K	5K+	0.57%	400+	Jul–Nov
Campaign 3Native	Smart CPC	$100/day	3/day	Indonesia	Mobile	900–950K	5K+	0.64%	400+	Aug–Nov
Campaign 4Push	Smart CPC	$100/day	3/day	Thailand	Mobile	850–900K	6K+	0.80%	400+	Sep–Nov
Campaign 5Native	Smart CPC	$50/day	3/day	Malaysia	Desktop	750–800K	3K+	0.46%	200+	Oct–Nov

Example campaign set-up after optimisation. Names and figures are illustrative.

Timeline

6 months on PPCmate, month by month

Jun~1.6MCTR 0.26%First month

Jul~2.0MCTR 0.31%

Aug~2.4MCTR 0.38%

Sep~3.2MCTR 0.38%

Oct~3.1MCTR 0.41%

Nov~4.1MCTR 0.43%Peak

Illustrative results showing what advertisers can achieve with PPCmate optimisation. Names and figures are examples. Your results depend on your offer, targeting and budget.