Case studies › Media & Entertainment

An independent music studio reaches 55M+ listeners across South and Southeast Asia

An independent music studio promoted new music releases with push and native ads on PPCmate, reaching 55–60M impressions over 10 months, at 0.70–0.75% click-through rate.

PushNativeAwarenessAsia-PacificBrand

55–60Mimpressions

400–450Kclicks

0.70–0.75%click-through rate

25–30Ktracked conversions

At a glance

IndustryMedia & Entertainment

GoalAwareness

Ad formatsPush, Native

RegionAsia-Pacific

AdvertiserBrand

The challenge

An independent music studio wanted more people to see new music releases, in India, Indonesia, Philippines, without a big media budget or a marketing team running it every day.

What they did

Ran 65 campaigns on Push and Native, split by offer and country.
Used a fixed price, so every impression cost the same and the budget was fully predictable.
Capped frequency on 63 of 65 campaigns so the same person didn't see the ad too often.

Growth over time

Impressions per month

ImpressionsClick-through rate per month (best month in green)

Where the audience came from

Impressions by country

India75%

Indonesia6%

Philippines5%

Thailand4%

Bangladesh3%

Nepal2%

Mexico2%

Sri Lanka1%

Devices

Impressions by device

Mobile · 78%

Desktop · 22%

Tablet · 1%

Best time of day

Hour by hour (UTC)

Darker = higher click-through rate. Strongest hours (UTC): 2:00, 3:00, 22:00, 23:00.

Ad formats

How the impressions split

~91%of impressions from push · CTR 0.73%

~9%of impressions from native · CTR 0.40%

Vs. the platform

Click-through rate: above typical

This case 0.71%

LowTypical push 0.16–0.34%High

Typical = middle half of 121 push campaigns on PPCmate since February 2026.

Inside PPCmate X

Top campaigns after optimisation

Campaign	Pricing	Daily budget	Freq. cap	Top country	Device	Impressions	Clicks	CTR	Conversions	Ran
Campaign 1Push	Smart CPC	$2/day	3/day	India	Desktop	5–6M	40–50K	0.76%	2K+	Feb–Nov
Campaign 2Push	Smart CPC	$2/day	3/day	India	Desktop	4–5M	30–40K	0.70%	2K+	Mar–Nov
Campaign 3Push	Smart CPC	$2/day	3/day	India	Desktop	3–4M	30–40K	0.93%	2K+	Mar–Nov
Campaign 4Push	Smart CPC	$2/day	3/day	India	Desktop	3–4M	25–30K	0.67%	1K+	Feb–Nov
Campaign 5Push	Smart CPC	$2/day	3/day	India	Mobile	3–4M	30–40K	0.88%	2K+	Mar–Sep

Example campaign set-up after optimisation. Names and figures are illustrative.

Timeline

10 months on PPCmate, month by month

Feb~2.7MCTR 0.49%First month

Mar~3.8MCTR 0.56%

Apr~3.7MCTR 0.63%

May~5.1MCTR 0.63%

Jun~5.3MCTR 0.68%

Jul~5.6MCTR 0.59%

Aug~6.8MCTR 0.77%

Sep~7.7MCTR 0.68%

Oct~8.7MCTR 0.88%Peak

Nov~8.6MCTR 0.83%Latest

Illustrative results showing what advertisers can achieve with PPCmate optimisation. Names and figures are examples. Your results depend on your offer, targeting and budget.