Case studies › SaaS & B2B

A website builder promotes free trials to 8M+ people in Thailand

A website builder promoted free trials with native and push ads on PPCmate, reaching 8–9M impressions over 8 months, at 0.50–0.55% click-through rate.

NativePushSign-upsAsia-PacificBrand

8–9Mimpressions

40–50Kclicks

0.50–0.55%click-through rate

2K+tracked conversions

At a glance

IndustrySaaS & B2B

GoalSign-ups

Ad formatsNative, Push

RegionAsia-Pacific

AdvertiserBrand

The challenge

A website builder wanted more people to see free trials, in Thailand, Malaysia, Indonesia, without a big media budget or a marketing team running it every day.

What they did

Ran 8 campaigns on Native and Push.
Used Smart pricing: PPCmate set the price per impression automatically to win the right traffic.
Capped frequency on all campaigns so the same person didn't see the ad too often.
Blocked weak placements with a block list on 4 of 8 campaigns.
Kept spend on proven placements with an allow list on 3 of 8 campaigns.
Used day-parting on 7 of 8 campaigns to run only in the best hours.
Adjusted bids per traffic source with Source Bids on 3 of 8 campaigns.

Growth over time

Impressions per month

ImpressionsClick-through rate per month (best month in green)

Where the audience came from

Impressions by country

Thailand58%

Malaysia23%

Indonesia13%

Japan3%

Peru2%

Italy1%

Devices

Impressions by device

Mobile · 71%

Desktop · 27%

Tablet · 2%

Best time of day

Hour by hour (UTC)

Darker = higher click-through rate. Strongest hours (UTC): 0:00, 4:00, 17:00, 19:00.

Ad formats

How the impressions split

~70%of impressions from native · CTR 0.54%

~30%of impressions from push · CTR 0.66%

Vs. the platform

Click-through rate: above typical

This case 0.51%

LowTypical native 0.10–0.19%High

Typical = middle half of 24 native campaigns on PPCmate since February 2026.

Inside PPCmate X

Top campaigns after optimisation

Campaign	Pricing	Daily budget	Freq. cap	Top country	Device	Impressions	Clicks	CTR	Conversions	Ran
Campaign 1Push	Smart CPC	$20/day	2/day	Thailand	Desktop	1–2M	10–15K	0.79%	900+	Apr–Nov
Campaign 2Native	Smart CPC	$20/day	3/day	Malaysia	Mobile	1–2M	4K+	0.44%	200+	May–Nov
Campaign 3Native	Smart CPC	$100/day	3/day	Indonesia	Mobile	1–2M	6K+	0.56%	400+	Jun–Nov
Campaign 4Push	Smart CPC	$20/day	3/day	Thailand	Mobile	950K–1M	9K+	0.96%	600+	Jul–Nov
Campaign 5Native	Smart CPC	$100/day	3/day	Malaysia	Desktop	950K–1M	5K+	0.56%	300+	Aug–Nov

Example campaign set-up after optimisation. Names and figures are illustrative.

Timeline

8 months on PPCmate, month by month

Apr~622KCTR 0.42%First month

May~740KCTR 0.38%

Jun~906KCTR 0.41%

Jul~862KCTR 0.52%

Aug~1.2MCTR 0.54%

Sep~1.2MCTR 0.50%

Oct~1.3MCTR 0.56%

Nov~1.6MCTR 0.58%Peak

Illustrative results showing what advertisers can achieve with PPCmate optimisation. Names and figures are examples. Your results depend on your offer, targeting and budget.