Case studies › SaaS & B2B

A logistics platform promotes B2B leads to 13M+ people in France and Switzerland

A logistics platform promoted B2B leads with push and native ads on PPCmate, reaching 13–14M impressions over 6 months, at 0.55–0.60% click-through rate.

PushNativeLeadsEuropeBrand

13–14Mimpressions

70–80Kclicks

0.55–0.60%click-through rate

4K+tracked conversions

At a glance

IndustrySaaS & B2B

GoalLeads

Ad formatsPush, Native

RegionEurope

AdvertiserBrand

The challenge

A logistics platform wanted more people to see B2B leads, in France, Switzerland, Germany, without a big media budget or a marketing team running it every day.

What they did

Ran 36 campaigns on Push and Native, split by offer and country.
Used Smart pricing: PPCmate set the price per impression automatically to win the right traffic.
Capped frequency on all campaigns so the same person didn't see the ad too often.
Blocked weak placements with a block list on 24 of 36 campaigns.
Kept spend on proven placements with an allow list on 11 of 36 campaigns.
Used day-parting on 28 of 36 campaigns to run only in the best hours.
Adjusted bids per traffic source with Source Bids on 19 of 36 campaigns.

Growth over time

Impressions per month

ImpressionsClick-through rate per month (best month in green)

Where the audience came from

Impressions by country

France58%

Switzerland23%

Germany13%

Poland3%

Italy2%

Egypt1%

Devices

Impressions by device

Mobile · 72%

Desktop · 26%

Tablet · 2%

Best time of day

Hour by hour (UTC)

Darker = higher click-through rate. Strongest hours (UTC): 4:00, 6:00, 11:00, 17:00.

Ad formats

How the impressions split

~70%of impressions from push · CTR 0.59%

~30%of impressions from native · CTR 0.38%

Vs. the platform

Click-through rate: above typical

This case 0.58%

LowTypical push 0.16–0.34%High

Typical = middle half of 121 push campaigns on PPCmate since February 2026.

Inside PPCmate X

Top campaigns after optimisation

Campaign	Pricing	Daily budget	Freq. cap	Top country	Device	Impressions	Clicks	CTR	Conversions	Ran
Campaign 1Native	Smart CPC	$20/day	1/day	France	Desktop	1–2M	4K+	0.43%	200+	Jun–Nov
Campaign 2Push	Smart CPC	$100/day	1/day	Switzerland	Mobile	800–850K	7K+	0.92%	400+	Jul–Nov
Campaign 3Push	Fixed CPC	$10/day	1/day	Germany	Mobile	700–750K	6K+	0.98%	300+	Aug–Nov
Campaign 4Native	Fixed CPC	$25/day	1/day	France	Mobile	650–700K	4K+	0.60%	200+	Sep–Nov
Campaign 5Push	Fixed CPC	$25/day	2/day	Switzerland	Desktop	600–650K	3K+	0.62%	300+	Oct–Nov

Example campaign set-up after optimisation. Names and figures are illustrative.

Timeline

6 months on PPCmate, month by month

Jun~1.3MCTR 0.46%First month

Jul~1.7MCTR 0.54%

Aug~2.0MCTR 0.54%

Sep~2.4MCTR 0.58%

Oct~2.9MCTR 0.63%Peak

Nov~2.8MCTR 0.64%Latest

Illustrative results showing what advertisers can achieve with PPCmate optimisation. Names and figures are examples. Your results depend on your offer, targeting and budget.