Case studies › Healthcare

A physiotherapy clinic grows results month after month in France

A physiotherapy clinic promoted appointment bookings with push and native ads on PPCmate, reaching 2–3M impressions over 10 months, at 0.80–0.85% click-through rate.

PushNativeLeadsEuropeBrand

2–3Mimpressions

15–20Kclicks

0.80–0.85%click-through rate

1K+tracked conversions

At a glance

IndustryHealthcare

GoalLeads

Ad formatsPush, Native

RegionEurope

AdvertiserBrand

The challenge

A physiotherapy clinic wanted more people to see appointment bookings, in France, Switzerland, Germany, without a big media budget or a marketing team running it every day.

What they did

Ran 51 campaigns on Push and Native, split by offer and country.
Used Smart pricing: PPCmate set the price per impression automatically to win the right traffic.
Capped frequency on all campaigns so the same person didn't see the ad too often.
Blocked weak placements with a block list on 32 of 51 campaigns.
Kept spend on proven placements with an allow list on 19 of 51 campaigns.
Used day-parting on 33 of 51 campaigns to run only in the best hours.
Adjusted bids per traffic source with Source Bids on 19 of 51 campaigns.

Growth over time

Impressions per month

ImpressionsClick-through rate per month (best month in green)

Where the audience came from

Impressions by country

France58%

Switzerland23%

Germany13%

Japan3%

Poland2%

Egypt1%

Devices

Impressions by device

Mobile · 84%

Desktop · 15%

Tablet · 1%

Best time of day

Hour by hour (UTC)

Darker = higher click-through rate. Strongest hours (UTC): 12:00, 17:00, 19:00, 23:00.

Ad formats

How the impressions split

~70%of impressions from push · CTR 0.73%

~30%of impressions from native · CTR 0.50%

Vs. the platform

Click-through rate: above typical

This case 0.82%

LowTypical push 0.16–0.34%High

Typical = middle half of 121 push campaigns on PPCmate since February 2026.

Inside PPCmate X

Top campaigns after optimisation

Campaign	Pricing	Daily budget	Freq. cap	Top country	Device	Impressions	Clicks	CTR	Conversions	Ran
Campaign 1Native	Fixed CPC	$20/day	3/day	France	Desktop	850–900K	4K+	0.56%	300+	Feb–Nov
Campaign 2Push	Smart CPC	$25/day	2/day	Switzerland	Mobile	190–200K	1K+	0.86%	100+	Mar–Nov
Campaign 3Push	Smart CPC	$100/day	2/day	Germany	Mobile	90–100K	600+	0.63%	48	Apr–Nov
Campaign 4Native	Smart CPC	$20/day	1/day	France	Mobile	80–90K	400+	0.51%	24	May–Nov
Campaign 5Push	Smart CPC	$20/day	3/day	Switzerland	Desktop	60–70K	500+	0.90%	41	Jun–Nov

Example campaign set-up after optimisation. Names and figures are illustrative.

Timeline

10 months on PPCmate, month by month

Feb~110KCTR 0.52%First month

Mar~148KCTR 0.65%

Apr~159KCTR 0.59%

May~193KCTR 0.65%

Jun~202KCTR 0.71%

Jul~224KCTR 0.85%

Aug~247KCTR 0.85%

Sep~295KCTR 0.98%

Oct~317KCTR 0.97%

Nov~325KCTR 0.98%Peak

Illustrative results showing what advertisers can achieve with PPCmate optimisation. Names and figures are examples. Your results depend on your offer, targeting and budget.