Case studies › Health & Beauty

A yoga studio chain promotes class bookings to 1M+ people in Saudi Arabia

A yoga studio chain promoted class bookings with push and native ads on PPCmate, reaching 1–2M impressions over 9 months, at 0.70–0.75% click-through rate.

PushNativeLeadsMiddle East & AfricaBrand

1–2Mimpressions

10–15Kclicks

0.70–0.75%click-through rate

700+tracked conversions

At a glance

IndustryHealth & Beauty

GoalLeads

Ad formatsPush, Native

RegionMiddle East & Africa

AdvertiserBrand

The challenge

A yoga studio chain wanted more people to see class bookings, in Saudi Arabia, UAE, Egypt, without a big media budget or a marketing team running it every day.

What they did

Ran 24 campaigns on Push and Native, split by offer and country.
Used Smart pricing: PPCmate set the price per impression automatically to win the right traffic.
Capped frequency on all campaigns so the same person didn't see the ad too often.
Blocked weak placements with a block list on 16 of 24 campaigns.
Kept spend on proven placements with an allow list on 9 of 24 campaigns.
Used day-parting on 15 of 24 campaigns to run only in the best hours.
Adjusted bids per traffic source with Source Bids on 12 of 24 campaigns.

Growth over time

Impressions per month

ImpressionsClick-through rate per month (best month in green)

Where the audience came from

Impressions by country

Saudi Arabia58%

UAE23%

Egypt13%

Poland3%

Japan2%

Italy1%

Devices

Impressions by device

Mobile · 72%

Desktop · 26%

Tablet · 2%

Best time of day

Hour by hour (UTC)

Darker = higher click-through rate. Strongest hours (UTC): 6:00, 9:00, 19:00, 22:00.

Ad formats

How the impressions split

~70%of impressions from push · CTR 0.70%

~30%of impressions from native · CTR 0.51%

Vs. the platform

Click-through rate: above typical

This case 0.73%

LowTypical push 0.16–0.34%High

Typical = middle half of 121 push campaigns on PPCmate since February 2026.

Inside PPCmate X

Top campaigns after optimisation

Campaign	Pricing	Daily budget	Freq. cap	Top country	Device	Impressions	Clicks	CTR	Conversions	Ran
Campaign 1Native	Smart CPC	$25/day	2/day	Saudi Arabia	Desktop	250–300K	1K+	0.44%	87	Mar–Nov
Campaign 2Push	Smart CPC	$50/day	2/day	UAE	Mobile	110–120K	700+	0.65%	56	Apr–Nov
Campaign 3Push	Smart CPC	$25/day	3/day	Egypt	Mobile	100–110K	1K+	0.95%	75	May–Nov
Campaign 4Native	Smart CPC	$50/day	1/day	Saudi Arabia	Mobile	70–80K	500+	0.65%	35	Jun–Nov
Campaign 5Push	Smart CPC	$10/day	1/day	UAE	Desktop	70–80K	700+	0.93%	54	Jul–Nov

Example campaign set-up after optimisation. Names and figures are illustrative.

Timeline

9 months on PPCmate, month by month

Mar~82KCTR 0.49%First month

Apr~102KCTR 0.62%

May~114KCTR 0.63%

Jun~150KCTR 0.61%

Jul~167KCTR 0.71%

Aug~188KCTR 0.74%

Sep~213KCTR 0.90%

Oct~231KCTR 0.74%

Nov~242KCTR 0.84%Peak

Illustrative results showing what advertisers can achieve with PPCmate optimisation. Names and figures are examples. Your results depend on your offer, targeting and budget.