Experts agree: Social media is ineffective in local link building
As anyone who’s tried to develop links to a local business will know, the link building game for local SEO is a very different beast
social media
The latest trends and news for digital marketers.
5 smart tips for managing your business’s social media reputation
It is critical now more than ever to manage your online data security and reputation. We live in the information age, and what you say or
How to be better at Influencer Marketing than your competitors
With the new Facebook algorithm changes, everyone is rushing to learn about influencers, and for good reason. According to a consumer survey, 54% of women have made a
5 social video marketing mistakes
Online video is being viewed with increasing frequency throughout the world. By 2020 more than 80% of all consumer Internet traffic will come from online
10 signs that programmatic advertising is reaching maturity
If you read the press you’d be forgiven for thinking programmatic advertising is in decline. But for all the noise about brand safety, viewability, fraud
Finding high-quality guest blogging opportunities
Although Google’s former Distinguished Engineer Matt Cutts declared guest blogging “dead” in 2014, it’s honestly more alive than ever today. Modern marketers understand the benefits of using guest
Programmatic media buying has changed digital marketing… for good
In South Africa, generally the level of knowledge of what programmatic media buying is, is low. The problem with this, is that programmatic isn’t going
Don’t get too fancy in your marketing — Authenticity always wins
When building a messaging strategy, the first question young startups typically asks themselves is, What do my customers want? In the digital-first world that we live in
4 easy ways to take social media marketing to the next level
In an ever-changing social marketplace, how can brands can keep up? Columnist Dayle Hall shares four ways to help your brand unlock the power of