How to carry out a mobile SEO audit on your site
You don’t need us to tell you about the importance of mobile. You already know about the mobile-first index and that mobile constitutes more than 50% of
seo
The latest trends and news for digital marketers.
10 signs that programmatic advertising is reaching maturity
If you read the press you’d be forgiven for thinking programmatic advertising is in decline. But for all the noise about brand safety, viewability, fraud
Why branded content is essential to advertising in the digital age
As an advertiser, you’ve probably seen the word native somewhere. There seems to be a cloud of unknown surrounding what native advertising is in the
Finding high-quality guest blogging opportunities
Although Google’s former Distinguished Engineer Matt Cutts declared guest blogging “dead” in 2014, it’s honestly more alive than ever today. Modern marketers understand the benefits of using guest
Why you need to bid on your brand in PPC
Among most PPC pros, bidding on brand is an accepted practice. Still, some clients (and maybe even some PPC pros), continue to resist it. The
How to train your creativity & improve your marketing
Ever find yourself staring at the wall trying desperately to come up with ideas for a new content piece or publicity (read “link”) campaign and
7 more tips to improve your content creation
The rise of content marketing has made content creation a key focus for businesses, and the issue of how to improve their content and its
The 7 pieces of a successful SEO starter kit
Okay, so you’re interested in search engine optimization (SEO), but like most newcomers, you’re intimidated by the perceived complexity of the field. To be sure,
How to optimize your mobile design for search
OK. You have that perfect idea for a service website or blog and want to start development. You know it’s unique and will offer something
