Become our RTB Partner today!
PPCmate is now open for new RTB Partnerships. Sell or buy high quality inventory with OpenRTB & XML Protocols. We support all programmatic advertising formats, including:
rtb
The latest trends and news for digital marketers.
RTB Integration added
PPCmate now offers Supply Side Platform (SSP) and Demand Side Platform (DSP) integrations via OpenRTB and XML protocols. Supply Side PPCmate is connected to the
Three reasons programmatic technologies should be part of your marketing strategy
Programmatic technology, once an instrument for media buying, is now beginning to establish itself as the industry mainstream. With the ability to provide scalable and efficient
4 Essentials of an effective integrated marketing system
Though the idea sounds nice, B2B marketers simply can’t rely on a single piece of software to capture end-to-end marketing processes. The marketing technology (MarTech) landscape
7 fundamentals of mobile programmatic advertising
Mobile Programmatic advertising is growing because mobile content consumption is growing. What do marketers need to do differently when it comes to the best outcomes
Programmatic is an amazing tool for branding. Here’s how to use it.
Programmatic is not just for conversions; it’s also a valuable part of your branding strategy. Historically, brand awareness strategies have been above-the-line advertising activities: TV,
10 tácticas para triunfar con tu Plan de Marketing Digital
Las tácticas son una de las fases esenciales de la metodología SOSTAC®. Son las acciones con las que llevaremos a cabo las estrategias planteadas en el plan
Programmatic advertising coming fast! (What you need to know)
As a digital marketer, you’ve probably come across the phrase “programmatic advertising” on more than one occasion while doing some research. There’s a good reason
Top three programmatic trends in 2017
Programmatic is a game-changing technology in the advertising industry. According to ZenithOptimedia Programmatic Marketing Forecasts, it will grow by an astounding 31% in 2017 –
