How smaller businesses can achieve strong ROI via digital marketing
For smaller businesses trying to compete against larger companies, nothing evens the playing field the same way as digital marketing. In fact, with a few
Return on Investment
Why so many entrepreneurs don’t know their digital marketing ROI
Not every metric can be pinpointed exactly, but you can certainly come much closer than intuition or an educated guess. Let’s place a bet. Currently, 55
16 critical things to get straight before creating a digital marketing strategy
Planning a digital marketing campaign isn’t a simple process. Many factors impact the creation of an effective strategy, and it’s important for everyone involved to
5 tips to delivering higher click rates on banner campaigns
Advertisers want the highest click rates and greatest return on investment possible when they run digital campaigns. How do publishers help them achieve that, and
Why optimization in marketing is important for better business outcomes
Marketing optimization is the process of improving the marketing efforts of a business in order to maximize the ROI. Every marketing channel needs to be
Marketing channels your business should take advantage of
Commerce, business, or trade in this day and age has long moved past the Silk Road and its network of routes. Today, it is the
Seven important metrics to measure content marketing ROI
ROI is an effective way of determining marketing success, but B2B marketers aren’t crazy about it. What metrics can they use to measure content marketing
The ROI of recommendation engines for marketing
Recommendation engines are a powerful tool for Amazon, Netflix and more. Columnist Daniel Faggella takes a look at the benefits of recommendation engines and explains
3 reasons why influencer marketing produces incredible value
Still on the fence about influencer marketing? It’s time to join the trend. Interest in influencer marketing is at an all-time high, and there is
Remove the guesswork from growth with these 4 marketing roi boosts
Don’t rely on your gut instinct when it comes to marketing — the more data you have, the better decisions you and your employees can
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