How to Promote YouTube Videos in 2022
Dear YouTubers, Now you can promote YouTube videos with the PPCmate programmatic advertising platform. Start promoting your videos easily to millions of audiences from any
programmatic
What is Performance Marketing?
With performance marketing, businesses only pay when they get results. While it doesn’t necessarily guarantee a good return on investment, performance marketing is often a
Why digital marketing is an essential investment
Why should businesses increase their investment in digital marketing? The answer is not unlike the reply the notorious Willie Sutton allegedly gave when asked why
RTB Integration added
PPCmate now offers Supply Side Platform (SSP) and Demand Side Platform (DSP) integrations via OpenRTB and XML protocols. Supply Side PPCmate is connected to the
The evolution of search: succeeding in today’s digital ecosystem – part 2
In the first part of our discussion on the evolution of search, we looked at the change in customer behaviors, which has led to a
The evolution of search: succeeding in today’s digital ecosystem – part 1
The world has fundamentally and irreversibly changed; since the launch of the smartphone, technology has enabled on-demand access to information and opened a Pandora’s box
Forget me not: 3 steps to make your PPC ads more memorable
What makes some ads stick in your mind, while others are instantly forgotten and relegated to the trash heap of online noise we’re exposed to
Three reasons programmatic technologies should be part of your marketing strategy
Programmatic technology, once an instrument for media buying, is now beginning to establish itself as the industry mainstream. With the ability to provide scalable and efficient
The language of online advertising—concepts to master for success
Digital advertising is a relatively new discipline—at least when you consider how many years businesses have been messaging consumers to promote or sell a product
4 Essentials of an effective integrated marketing system
Though the idea sounds nice, B2B marketers simply can’t rely on a single piece of software to capture end-to-end marketing processes. The marketing technology (MarTech) landscape
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