6 PPC trends you need to know for 2022 success
Learn about the paid search innovations, new platform features, and evolving privacy issues driving major changes in PPC strategy for 2022. 2022 looks promising for
paid search
Top 14 benefits of social media for your business
Learn 14 benefits of having your business on social media and how to maximize your presence on social platforms. Remember when people said social media was just
Forget me not: 3 steps to make your PPC ads more memorable
What makes some ads stick in your mind, while others are instantly forgotten and relegated to the trash heap of online noise we’re exposed to
Small business SEO checklist: 11 ways to improve rankings today
SEO isn’t easy for any company. But SEO is especially complicated when you have limited time, money, and other resources. For small businesses, it boils down to
Link building for newbies: 10 basics you must know
In the offline world, people, companies, and the traditional media act as backlinks, promoting and endorsing various services and products. The more people recommend a
How to optimize paid search with Google Analytics
If you already us Adwords, then you are missing clicks and wasting dollars if you aren’t also linking it up with Google Analytics! Here are
5 tactics to drive website traffic that aren’t SEO
It’s no surprise that driving traffic to your website is the key to higher conversions and increased revenue. After all, if people aren’t visiting your
How to transfer insights from search to social campaigns
When running paid campaigns on both search and social, it’s imperative to take all learnings from each channel and apply them to the other. This
Six tips for effective PPC advertising
Every client is different. While some request incredibly granular search ads, others leave it up to their agency’s discretion. Typically, though, most clients who come
A beginner’s guide to paid search
In 2017, it was predicted that $92.4billion would be spent globally on paid search. This figure has grown year-over-year, proving its effectiveness as a platform that
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