How local languages should influence your search & advertising strategies
A simple online search and a quick scroll of Wikipedia can give anyone a good idea of what the core language(s) of any markets are.
keywords targeting
The latest trends and news for digital marketers.
How to optimize paid search with Google Analytics
If you already us Adwords, then you are missing clicks and wasting dollars if you aren’t also linking it up with Google Analytics! Here are
How to organize your keyword lists
Keyword research is a fundamental tactic that I have seen completely transform the overall marketing strategies of those who take it seriously. In fact, just
5 PPC best practices to maximize performance
What performance marketer doesn’t love a useful tip or two? We are all looking for ways to drive our results over the finish line. We
How to avoid these common PPC mistakes
Whether you’ve just started with PPC or work in the industry for years, you still remember a mistake that you’ve never thought you could make.
Six tips for effective PPC advertising
Every client is different. While some request incredibly granular search ads, others leave it up to their agency’s discretion. Typically, though, most clients who come
From being too broad to being too lazy: three common PPC fails
PPC and search marketing are both vital to a company’s success. So, it’s amazing to see the mistakes that so many brands still make today.
3 warning signs you’re optimizing for the wrong keywords
When we think about SEO, we think about keywords. After all, keywords help guide everything from on-page strategy to blog creation and can even play
