3 questions to ask before creating a digital marketing campaign
A good marketing campaign requires research, planning, time, and patience. It takes a lot of effort and hard work to get your message across to
key performance indicators
How digital marketing is evolving and the benefits of digital marketing platforms
In recent years, digital marketing, compared to traditional promotion channels, has been taking a more and more important place in the structure of companies’ marketing
10 paid search & PPC planning best practices
It’s important to regularly revisit your paid search strategy to improve campaign performance. Take these 10 best practices into account. Reviewing best practices for pay-per-click
5 tips to delivering higher click rates on banner campaigns
Advertisers want the highest click rates and greatest return on investment possible when they run digital campaigns. How do publishers help them achieve that, and
Why optimization in marketing is important for better business outcomes
Marketing optimization is the process of improving the marketing efforts of a business in order to maximize the ROI. Every marketing channel needs to be
4 types of earned media & who is doing it right
Earned media, though more difficult to achieve, can bring massive benefits for the brand. See 4 types of earned media here and who’s doing it
Cross-channel marketing: why you shouldn’t put all your eggs in the Google basket
Why do so many businesses stick to the ‘big guns’ when allocating spend? Adzooma CEO Rob Wass and Cambridge University’s Akanshaa Khare joined forces to
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