How to measure content marketing ROI and ROE
Why Return on Effort is an essential metric for content marketers. The demand for creative, high-quality content is growing in our digital world. Consumers want
insights
How marketing ops improves ROI through campaign performance and budget management
James Delande from BrandMaker talks optimization at our recent MarTech conference. “Marketing ops is the control center for your martech stack across all marketing activities
PPC and paid advertising: display vs. search vs. social ad differences
Pay-per-click (PPC) advertising and other forms of paid advertising have become popular — and effective — marketing tools for many manufacturing companies. However, if you’re new
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