PPC and content marketing: the perfect combo for immediate ROI
At first glance, pay-per-click and content marketing can seem like contrasting ideologies. PPC offers an immediate ROI. Alternatively, content marketing takes time to gain momentum.
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The Marketing Funnel: What It Is and When You Should Use It
When it comes to business terminology, a lot of people use terms interchangeably, thinking mistakenly that things mean the same experience. Take the customer journey
How to use psychology to improve your digital marketing campaigns [Infographic]
As marketers, we are constantly testing: button colors, calls to action, timing of messages, and countless other elements of our campaigns. We may discover what works, but
7 content types that gain the most engagement & links
What type of content should you create? Answering this question can, at times, be stupefyingly difficult. The world of content today is crazy, with volume (literally) growing
Why programmatic is the future of digital display advertising (Infographic)
Advertisers always seem to be chasing the next big thing. The current emerging trend is programmatic buying–data-based, highly targeted, automatic ad buys and placements–and marketers
The Online Shopper’s Saga
Online shopping revenue will almost double in 2017 as compared to what it was in 2012. This means folks are becoming increasingly comfortable with ordering
How to use interactive content in your marketing for amazing results
Active engagement. That’s a hard one, for us online marketers. The problem is because today’s smart Internet user is easily bored. You can’t simply provide them with a
How to repurpose old content to increase traffic
As a digital strategist, you’ve probably heard that it’s much easier to sell to an existing customer than it is to acquire a new customer.
How to market in challenging industries
You have done your homework. You know what you’re selling. You know what your brand is. You know who you’re selling to. You know pretty
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