Bridging The Gap Between Traditional And Digital Marketing
Bridge the gap between traditional and digital marketing by learning how to use QR codes as part of your print marketing strategy. Managing social media
customer experience
A must-have web accessibility checklist for digital marketers
Because an accessibility barrier is a growth barrier Marketers develop and execute numerous strategies to broaden their business reach. But one critical factor that most
10 tactics to improve your ecommerce checkout page for better conversions
Leaving things half undone always equates to a bad experience. It is like living half a life! For instance, you ask a developer to code
How to measure content marketing ROI and ROE
Why Return on Effort is an essential metric for content marketers. The demand for creative, high-quality content is growing in our digital world. Consumers want
What is account-based marketing or ABM and why are B2B marketers so bullish on it?
Interest is surging as technologies to target key account improves and relevant data becomes more accessible. Account-based marketing or ABM is a B2B marketing strategy
16 critical things to get straight before creating a digital marketing strategy
Planning a digital marketing campaign isn’t a simple process. Many factors impact the creation of an effective strategy, and it’s important for everyone involved to
Customer experience should be treated as your single most important product
To talk about Customer Experience (CX), let’s first define it: CX represents the interaction between a business and customer over the course of a relationship,
Three tips for a content marketing plan that makes your customers the central focus
In an era of constant digital distractions, how do we compete long enough to convert? The trick is to make your content as customer focused as possible.
What does video marketing have to do with the customer experience?
I’ve never liked the term video marketing. It’s not so much the ambiguity — we can all agree that “video marketing” and “marketing [of] video”
How to get a great ROI on your influencer marketing plan
To most old school marketers, influencer marketing seems risky and without merit. More than a few have asked me, “Where’s the legitimate ROI?” Without a
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