How Images Can Help Drive More Traffic to your Website?
Images play a very important role in building a website. If you are an owner, you always want to create a stunning website to build
customer engagement
The latest trends and news for digital marketers.
Digital Marketing Techniques to Boost Your Business Online
The stature of online shopping and online sales is increasing fast in this pandemic-stricken world. Therefore, for businesses dealing with sales, it has become necessary
10 tactics to improve your ecommerce checkout page for better conversions
Leaving things half undone always equates to a bad experience. It is like living half a life! For instance, you ask a developer to code
Putting people at the heart of digital marketing
Andrew Addison, CEO of Purple Square, discusses the importance of putting people at the heart of digital marketing Marketing automation has been powering digital marketing
Marketing channels your business should take advantage of
Commerce, business, or trade in this day and age has long moved past the Silk Road and its network of routes. Today, it is the
Human-computer interaction and digital advertising
Consumer interaction with content used to be a straightforward process. There was a simple set of delivery vehicles — print, radio, television and film —
Three tips for a content marketing plan that makes your customers the central focus
In an era of constant digital distractions, how do we compete long enough to convert? The trick is to make your content as customer focused as possible.
Engagement is more important than viewability for effective ads
Measurement in digital advertising is getting savvier as Jon Mew, chief executive of IAB UK, recently explained: “Marketers are moving away from generic KPIs into what
How a growth marketing mindset can help drive customer engagement
ClickZ’s August 2017 webcast The Growth Marketing Mindset: Using Data to Drive Engagement, hosted last week and now available on-demand, looks at the key components of a
