How effective is mobile advertising?
How the research was conducted The study was conducted with Swedish firm Brand Metrics to determine the efficacy of the mobile channel in promoting brand
ctr
The latest trends and news for digital marketers.
What is click-through rate & why CTR is important
Search engines place a high premium on a good click-through rate (CTR). After all, in the pay-per-click model, the more someone clicks, the more money
How images affect your CTR & conversion rates
CTR and conversion rates are two of the most important metrics you should be measuring for your business. They’re both about getting users onto your
3 warning signs you’re optimizing for the wrong keywords
When we think about SEO, we think about keywords. After all, keywords help guide everything from on-page strategy to blog creation and can even play
Cómo calcular las métricas de Marketing Digital y el ROI
La investigación demuestra que el email marketing, el social media y las páginas web son los principales canales para el engagement con nuestros consumidores. Independientemente del
Does “search satisfaction” matter more than click-through rate in SEO?
Click-through rate (CTR) has historically been an important factor in gauging the quality of results in information retrieval tasks. In SEO, there has long been
How creating relevant experiences can boost your clicks on local search ads
We all know by now that mobile has had a tremendous impact on our lives as consumers and as marketers. What we are still getting
¿Qué es el CRO y cómo optimizarlo?
En Marketing Online la optimización de la tasa de conversión (CRO) es un sistema que nos ayuda a aumentar el porcentaje de conversión de todas las visitas
The 10 most important PPC KPIs you should be tracking
Key performance indicators, or KPIs, are used across almost every industry as a metric of how well something is or isn’t working. In PPC, you
