Top 6 push notification mistakes and how to fix them
In today’s competitive digital landscape, it’s becoming increasingly challenging to get consumers to click through marketing messages and engage with them. Push notifications represent a
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Building a keyword strategy for comparison content
Help prospective customers make the best decision with comparison content backed by a solid keyword strategy. Whether you’re optimizing a website with a view to
How to optimize your PPC workflow
Avoid pitfalls that can derail the success of your paid search campaigns. Learn how to optimize your PPC workflow for the best results. This post
Content refreshing: 4 steps to keep top-performing content fresh
Is your content slowly dying? Learn a simple step-by-step process to identify opportunities and execute a content refreshing process. When you’re content marketing with a focus
5 tips to delivering higher click rates on banner campaigns
Advertisers want the highest click rates and greatest return on investment possible when they run digital campaigns. How do publishers help them achieve that, and
Why optimization in marketing is important for better business outcomes
Marketing optimization is the process of improving the marketing efforts of a business in order to maximize the ROI. Every marketing channel needs to be
5 fundamental ways to grow organic search traffic
Starting with the impact in mind when growing organic traffic makes it easier to prioritize SEO objectives and tactics. Read about 5 of them here.
5 practical tips to step up your audience targeting game
Don’t miss out on opportunities audience targeting can bring to your PPC campaigns. Here are best practices for stepping up your audience targeting game. Whether
How to increase online sales in three easy steps through PPC ads
Coronavirus and related quarantine measures led to an increase in online sales, video content consumption, and the time people spent on the internet in general.
How effective is mobile advertising?
How the research was conducted The study was conducted with Swedish firm Brand Metrics to determine the efficacy of the mobile channel in promoting brand
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