PPC audience strategy: targeting vs. observation (with examples)
These key differences between Targeting and Observation audience settings in Google Ads and Microsoft Ads can make or break your campaign. There are two key
click through rate
The latest trends and news for digital marketers.
7 ways (pro tips) publisher can increase banner ads CTR
When comes to improving ad revenue, Click Through Rate matters a lot. Learn how to increase banner ads CTR without hampering your user experience. As
What is click-through rate & why CTR is important
Search engines place a high premium on a good click-through rate (CTR). After all, in the pay-per-click model, the more someone clicks, the more money
