5 Social Media Trends To Watch In 2022
The world has seen a shift in the way brands and businesses win their market audience through social media platforms. Social media has sure evolved
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9 ways to improve PPC campaigns with customer information
Learn how to use 9 different types of customer information to make your paid search campaigns more personalized, engaging, and effective. Struggling to come up
PPC and paid advertising: display vs. search vs. social ad differences
Pay-per-click (PPC) advertising and other forms of paid advertising have become popular — and effective — marketing tools for many manufacturing companies. However, if you’re new
What is account-based marketing or ABM and why are B2B marketers so bullish on it?
Interest is surging as technologies to target key account improves and relevant data becomes more accessible. Account-based marketing or ABM is a B2B marketing strategy
Display advertising is on fire: how to get the most out of It
Over the past year and a half, marketers have had to pivot to everything digital. This is especially true of B2B marketers and sales teams
Marketing channels your business should take advantage of
Commerce, business, or trade in this day and age has long moved past the Silk Road and its network of routes. Today, it is the
4 tips for building your first-party data sets with PPC
As third-party data sources evolve, learn how to generate first-party audiences through PPC to fuel accurate audience targeting in digital marketing. After nearly two decades
5 big content trends you need to know now
What are the biggest content trends you should start applying to your content marketing strategy? Here are five trends worth knowing. Content marketing and SEO have been hitting
Seven important metrics to measure content marketing ROI
ROI is an effective way of determining marketing success, but B2B marketers aren’t crazy about it. What metrics can they use to measure content marketing
5 steps to executing a holistic full-funnel strategy
Now more than ever, marketers must be strategic and agile to keep up with the changes in consumer behaviour. Whether you are selling a product
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