Just like all sectors that involve technology, digital marketing has plenty of opportunities that have been opened up by it. However, there are also many challenges that have been naturally presented as well. Solving these challenges efficiently should be central to your business manifesto. This way, you’re going to get your operation back on track quicker, which means better promotion and an improved return on your investment.
While the technical challenges that can happen to digital marketers are various, there are also some uniform solutions that can work well across the board. So, let’s look into a few of the main solutions that you can implement.
Identify the problem
The first step is to identify what’s causing the problem to begin with. It could be a longstanding problem or one that’s impacting you at the moment. Sometimes, the solution needs to be instant—such as a network outage. However, much more of the time, it requires a sustained solution that is put in place over a period of days, weeks, or months. On these occasions, you can enter into a discussion with the key stakeholders to brainstorm some possible solutions.
Also, if you see the same problems coming up again and again, you need to note these down and have them in a central log. This way, future members of staff can be trained on how to solve the issues quickly.
Have a strong support team in place
Often, solving the digital issues in digital marketing quicker is all about better asset management and ensuring that you have a skilled technical team supporting you. Sometimes, you’ll have them in-house. On other occasions, you may want to outsource this to others. However, you can link this with the point listed above.
If you have certain technology best practices that you follow, this helps to ensure that the number of technical challenges is kept to a minimum, which means that your support team doesn’t have so much on their plate. If they’re less involved in the day-to-day firefighting, this helps to give them the opportunity to come up with longer-term solutions.
Generating more traffic and leads
One of the number one problems of the digital marketer is all about how to generate more traffic and leads. Of course, there’s no single solution that works to solve all your problems, but simply keeping a closer eye on how you’re doing is bound to help. Using tracking and analytical tools such as Google Analytics 4 (GA4) will help you see your main areas of success. Also, whenever you decide on a course of action, you can measure to see how successful it has been. While you can go too far into tracking every little detail, it’s still an important and valuable tool that you have at your disposal.
Managing your website
A website needs to be a constant work in progress. Updates and improvements are what will get you noticed over time. You need to manage the website based on your users and what they’re looking for. However, you also need to steer them in a certain direction over time. This largely depends on what your site is trying to achieve.
Your first priority could be to get them to sign up for the mailing list. Perhaps you’re trying to steer them toward the checkout. Whatever the case may be, you need to signpost and ensure that you’re using strong calls to action.
Make sure that you test out any changes on the site extensively to ensure that they’re having the positive impact that you were hoping for.
Understanding tools and new tech
Bringing in new tools and tech can be a useful preserve of the digital marketer. However, you also need to have a full understanding of these tools and what they can bring to your business. This may mean taking training courses directly from the tech provider or a third party. It could be through the appointment of technology “champions” at the business who are able to learn the tech, deal with updates, and work out the best ways to implement it at your business. In digital marketing, better tools can mean more effective campaigns—but only if you’re using them effectively.
SEO
Right at the heart of digital marketing comes better SEO (search engine optimization), and when you have so many companies that are all competing to be in the same position, it comes with more than its fair share of challenges. Again, it all comes down to better tracking, but it’s also a case of having best practices and following the guidance set out.
As algorithms change over time, you also need to remain on top of making improvements based on what’s being dictated to you. So, you need to remain on top of your SEO and the technical challenges that it’s bound to bring over time.
There are plenty of challenges involved in digital marketing, and many of them are technically based. Therefore, you need to stay on top of the use of tech within your business or other enterprise.
Part of this involves being able to identify where there’s a problem in the first place. This way, you can come up with a quicker and better solution, as well as put guidelines in place to prevent the same issues from causing trouble.
It’s also worth looking at the support team around you and asking whether they’re up to the task. Continuing to manage your website effectively, generating new traffic and leads, as well as measuring how well you’re doing are also vital. When you bring in any new tools or tech, you need to have a full understanding of it all, as well as make updates and improvements as and when they come in. Of course, SEO is one of the most vital parts of a successful digital marketing campaign, and when this is involved, ensuring that you’re technically adept and on top of the best practices will help you to get to the top of the rankings.
